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Edition: U.S. Article Comments (2) Slideshow Save Email Print Reprints Most Popular Most Shared WRAPUP 10-BP starts deep-sea bid to plug gushing oil well 3:18pm EDT Risque Venus brings Moulin Rouge style to French Open 1:18pm EDT BP had warning signs before Gulf blast: panel | Video 12:13pm EDT Scherzinger wins "Dancing With the Stars" 1:34am EDT Regional summit to test China's Wen over North Korea 5:40am EDT Special report: Civil fine in Gulf spill could be $4,300 barrel 8:25am EDT BP starts deep-sea bid to plug gushing oil well | Video 4:14pm EDT Obama tells military: prepare for North Korea aggression 24 May 2010 North Korea threatens to cut last link with South | Video 12:57pm EDT BP gets approval to proceed with "top kill" plan | Video 1:06pm EDT Risque Venus brings Moulin Rouge style to French Open 1:18pm EDT Special report: Civil fine in Gulf spill could be $4,300 barrel 8:25am EDT U.S. reverses stance on treaty to regulate arms trade 14 Oct 2009 BP had warning signs before Gulf blast: panel | Video 12:13pm EDT FDA probes hundreds of problems with J&J medicines 10:24am EDT WRAPUP 10-BP starts deep-sea bid to plug gushing oil well 3:18pm EDT BP-owned Alaska oil pipeline shut after spill 25 May 2010 Apple knocks off Microsoft as biggest tech 3:11pm EDT Dell's Streak readies for battle with iPad 25 May 2010 FDA says acid reflux drugs carry fracture risk 25 May 2010 Facebook boosts privacy controls amid criticism Jim Finkle BOSTON Wed May 26, 2010 4:41pm EDT Related News Facebook CEO: privacy controls "missed the mark" Tue, May 25 2010 PRESS DIGEST - Wall Street Journal - May 25 Tue, May 25 2010 Facebook CEO: privacy controls "missed the mark" Mon, May 24 2010 Facebook CEO: privacy controls 'missed the mark' Mon, May 24 2010 Pakistan blocks Facebook over caricatures Wed, May 19 2010 < 1 / 7 > View Full Size BOSTON (Reuters) - Facebook announced efforts to better guard the privacy of its more than 400 million users, addressing mounting pressure on the world's most popular online social network to protect personal data exchanged on its site. Technology | Media Facebook Chief Executive Mark Zuckerberg said on Wednesday his company would soon make it easier for users to change privacy settings, giving them more powerful tools to prevent their personal information from being accessed by others. Still, he said Facebook's default settings will continue to make it relatively easy for users to obtain information about each other as the company treads a delicate balance between protecting privacy rights and promoting social networking over the Internet. "Users use the service because they love sharing information," Zuckerberg said. "People perceive that as we don't care about privacy, but that's absolutely not true. ... There is a balance." While Facebook said it will make it simpler for users to boost their privacy safeguards, they will have to opt out of default policies by which much of their data is publicly available, Zuckerberg said. Among the changes, Facebook will make it simple for users to block all third-party applications providers from accessing their information. It will also make less information available in its user directory. Controversy about Facebook's privacy policies has mounted over the past year as its membership has grown and criminals have increasingly used its vast data banks to access information to help them swindle its users. A month ago four U.S. senators told the company they objected to a recent changes that made a user's current city, hometown, likes, interests and friends publicly available. That information had previously only been seen by friends. One of those lawmakers, Sen. Charles Schumer of New York, said on Wednesday that Facebook's new privacy controls represented a significant first step in addressing his concerns. "Facebook has heard the call of its users and realizes that much greater privacy protections are needed," Schumer said in a statement. But he added that he would prefer that Facebook only share its users' information if they opt-in to doing so, rather than using the current opt-out system. "One cannot know how successful any opt-out system is until users actually experience it. The effectiveness of the proposal will be judged by how prominently displayed and easily accessed the opt-out option is for the user. We will be monitoring this carefully." Zuckerberg said that requiring users to opt-in to sharing their personal information would go against the spirit of social networking, making it difficult for users to identify friends and forge new online friendships. Palo Alto, California-based Facebook is a private company and does not disclose financial data, though analyst estimates for its 2009 revenue range from $500 million to $650 million, primarily from selling online ads targeted at users based on their activity and profile information on Facebook. The controversy over privacy has not prevented Facebook from posting astonishing growth over the past year. Analysts expect the service to reach half a billion users in the next several weeks, up from 150 million users in January 2009. (Reporting by Jim Finkle; Editing by John Wallace and Richard Chang) Technology Media Comments See All Comments (2) | Post Comment May 26, 2010 3:46pm EDT Good, finally! Im still making my own social network however, and hosting it with www.mingledhost.com ashdjfs Report As Abusive May 26, 2010 3:59pm EDT I just hope is enough to keep us protected. Having your personal information available on the internet for anyone to see is unsettling. Facebook is a great tool and I wish I felt safer using it. I do love to share information (but my personal life) only with family and friends. Aboutebusiness Report As Abusive See All Comments (2) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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