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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Disney conjures up more "Wizards" Fri May 1, 2009 1:42am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Nellie Andreeva LOS ANGELES (Hollywood Reporter) - The Disney Channel is grooming "Wizards of Waverly Place" as its next blockbuster tween franchise in the mold of "High School Musical" and "Hannah Montana." The cable channel has picked up a third season of the hit comedy series starring Selena Gomez and has unveiled an original telefilm, "Wizards of Waverly Place The Movie," to premiere in August. "Wizards," which co-stars David Henrie, Jake T. Austin, Jennifer Stone, Maria Canals-Barrera and David DeLuise and centers on the three Russo siblings who have wizard powers, ranked in April as the No. 2 scripted series across all cable and broadcast television channels among tweens (viewers 9-14 years old). Set to premiere in August, the "Wizards" movie follows the Russo kids as they embark on a vacation at the Caribbean resort where their parents met. Since the cable channel discovered Gomez during an open casting call in Dallas five years ago, it placed her in three pilots before getting her on the air with "Wizards." "We knew we wanted her as a star in the Disney Channel universe," said Gary Marsh, president of entertainment for Disney Channels Worldwide. Now the show is getting exposure in Disney Channel's ultimate showcase, the original movie franchise that launched "HSM." "This is a great example of how we can groom our stars across different genres on different platforms," Marsh said. It's shaping up to be a summer of Selena Gomez on Disney; on June 26 the channel will premiere the original movie "Princess Protection Program," in which Gomez stars alongside Demi Lovato. As for "Hannah Montana," which recently jumped to the big screen as a box-office-topping feature, talks are under way for a fourth season of the series. (Editing by Sheri Linden at Reuters) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! 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