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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Disney joins Hulu website, takes ownership stake Thu Apr 30, 2009 3:36pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Paul Thomasch NEW YORK (Reuters) - Walt Disney Co has reached a deal to become a partner in the popular video website Hulu founded by NBC Universal and News Corp. Disney's much-anticipated entrance, after a long period of talks between the companies, will add full-length episodes of TV shows from its ABC broadcast network like "Lost," "Grey's Anatomy" and "Desperate Housewives" to the site. In addition to providing content, Disney will also make a financial investment in the site, although Hulu officials declined to provide details on the deal on Thursday. Hulu has emerged as one of the most popular online video destinations since its launch in 2007. Last month, some 380 million videos were viewed on Hulu, up 14.3 percent from February, according to market research firm comScore. It is now among the top three online video sites in the United States. The addition of Disney means that the owners of three of the four major broadcast networks -- ABC, NBC and Fox -- have partnership stakes in Hulu. Only CBS Corp's CBS is absent from the arrangement. Hulu Chief Executive Jason Kilar said conversations with CBS are continuing. "We'd love to have them be a part of Hulu ... ultimately it's their decision," he told Reuters in an interview. In a statement, CBS said it believes in "controlling our own rights" for content across media. "CBS has long employed open, non-exclusive content partnerships that allow fans across the Internet to engage with our programing in such a way that we control our distribution, sales and profit," it said. OWNERSHIP STAKES Other media companies -- including Viacom Inc -- provide movies or TV shows to the website, but do so in deals that involve only advertising revenue sharing and not ownership stakes. The only other ownership stakes are held by Providence Equity Partners and employees of Hulu. Disney, which will gain three seats on the Hulu board, has previously sought to expand viewership of ad-supported ABC shows offered on ABC.com and websites of its local TV affiliates, on AOL.com, and on Comcast Corp's Fancast site. To grow further, Hulu is studying adding music videos, sports and news, while it is also looking at expanding the service outside the United States. "We would like to continue to have as much premium content to possible," said NBC Universal Chief Executive Jeff Zucker in an interview. "Then expand Hulu internationally -- that should be the goal for 2010," Zucker added, declining to say what markets the partnership is considering. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Bruce Willis stays a busy action man also on reuters Blog: Troubled Freddie Mac exec was “straight arrow” Wealthy don't want limelight in downturn: study Video Video: Amish county bank thrives in crisis More Entertainment News Man found guilty of stalking Tyra Banks | Video Could Adam Lambert be first gay "American Idol"? Escapism, fantasy mark summer movies in recession No salvation from judges for Idol's Giraud | Video "Harry Potter" tops summer movie favorites | Video More Entertainment News... More News GM to slash costs, drop Pontiac Monday, 27 Apr 2009 12:36pm EDT Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Film critics take sharp claws to "Wolverine" Mexico begins shutting down as flu fears spread | Video First Mexico fatal flu victim sought help for days Swine flu source spawns wild theories | Video Chrysler files for bankruptcy, signs Fiat deal | Video Redstone says U.S. on brink of bull market Michelle Obama joins People "most beautiful" list | Video Egypt starts pig slaughter, some farmers resist Fear a high school reunion? 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