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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Sony lifts curtain on new PSP Wed Jun 3, 2009 2:07am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Franklin Paul and Kemp Powers LOS ANGELES (Reuters) - Sony Corp unveiled on Tuesday a smaller, lighter PlayStation handled game device called the PSP Go, in a race to catch rival Nintendo in an intensely competitive mobile games arena. Hours before, Nintendo said it sold more than 15 million units of its blockbuster "Wii Fit" fitness game, and plans an update -- the Wii Fit Plus -- later this year. Sales of the Wii have dwarfed those of more technically souped-up and pricier rival consoles from Microsoft Corp and Sony Corp, by broadening its audience beyond hard-core video gamers. On the second day of E3, the largest U.S. video games conference, Sony and Nintendo vied for the spotlight, a day after rival console-maker Microsoft charmed audiences with its "Natal": groundbreaking technology utilizing full-body motion-capture for gamers. It was the first full day of the show, which is expected to draw some 40,000 game enthusiasts. Many cheered and whooped at the press event at mere glimpses of new versions of popular games like "God of War" and "Super Mario Bros.," or at the mention of secretive ones like "Agent," which is being developed for the PS3 by the creators of "Grand Theft Auto." Sony's PSP Go goes on sale October 1 in North America and Europe for about $249, before hitting stores in Japan November 1. It will be half the size of Sony's current PSP 3000 and 40 percent lighter, executives said. The Japanese electronics company aims to sell 15 million units of the PSP or PlayStation Portable -- which competes with Nintendo's DS -- in the financial year to March, up from 14.1 million units a year earlier. About the size of a smartphone, it features a large screen that slides up to reveal two clusters of controller buttons. It comes with Wi-Fi range wireless capability, and 16 gigabytes of memory for storing pictures, music and games. Analysts say Sony is trying to staunch a loss of market share this year to its gaming arch-foe. Nintendo's Wii has been a sensation since it was unveiled with much pomp. The company's gaming consoles and hand-held devices have in past months outsold its rivals' products. Its DSi, released in the United States on April 5, sold roughly 800,000 units in the month, far outpacing Sony's PSP handheld. The DS franchise overall sold more than 1 million units. Nintendo's core "Wii" console was also the top-selling platform in April, even though sales fell by half to 340,000 units alongside a dive in consumer spending, according to research group NPD. Kaz Harai, Chairman and Group Chief Executive Officer of Sony Computer Entertainment, described the PSP as more than just a gaming device, which could appeal to a broad consumer audience. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Palm's Pre: a star is born? Also On Reuters Stool test shows promise in detecting many cancers Will the Palm Pre launch be the brightest tech event this year? Interview: U.S. combat troops to leave all Iraqi cities More Technology News Palm's Pre: a star is born? | Video Opera releases first test version of new browser Time on social networks almost doubles in a year Microsoft Windows 7 to hit market in October Verizon offers pay-as-you-go hosting service More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Brazil navy races to pull Air France wreck from sea Brazil navy races to pull Air France wreck from sea | Video Brazil navy races to pull Air France wreck from sea Geithner backs strong dlr, says China's assets safe UPDATE 5-GM strikes Hummer deal with China machinery maker North Korea's Kim moves to anoint youngest son as heir | Video Racial ruling looms large for Sotomayor Car loses all four wheels on highway Sony lifts curtain on new PSP U.S. improves ability to hit N.Korean missiles: general Most Popular Articles RSS Feed Video Air France searchers find debris Obama escorts Nancy Reagan U.S. vet to receive French honor Shooting in Jerusalem's Old City Greater U.S. airpower in Japan Remembering Tiananmen Vanished Airbus: search for wreckage Big laser, bigger implications Suspected doctor shooter charged Tiananmen remembered 20 years on Most Popular Videos RSS Feed the great debate Bing just shows Microsoft still needs Yahoo Eric Auchard Microsoft's new Web search service Bing is a far cry from the general-purpose tool the company must build or buy to compete effectively with rival Google. 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