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Edition: U.S. Article Comments (1) Save Email Print Reprints Most Popular Most Shared Euro heavy as EU disappoints, Aussie near 10-year high | Video 12:04am EST Factbox: Fashion world in shock over Alexander McQueen death 11 Feb 2010 U.S. dismisses Iranian uranium enrichment claims 11 Feb 2010 Rep Patrick Kennedy won't seek re-election: report 11 Feb 2010 UK govt forced to publish U.S. torture allegations 10 Feb 2010 Yahoo executives address "misconception" about search 11 Feb 2010 Stores looking to NY Fashion Week to lure shoppers 10 Feb 2010 Opening ceremony secrecy breached by iPhone sneak peeks Mary Milliken VANCOUVER Thu Feb 11, 2010 3:30pm EST Related News Snow falls but Vonn injury really chills Games Thu, Feb 11 2010 Vonn's injury casts shadow as snow arrives Wed, Feb 10 2010 Vancouver in two minds about Winter Games Mon, Feb 1 2010 Factbox: Host city Vancouver Mon, Feb 1 2010 FEATURE-Olympics-Vancouver in two minds about Winter Games Mon, Feb 1 2010 VANCOUVER (Reuters) - The traditional shroud of secrecy around Olympic opening ceremonies has some gaping holes in this age of digital downloads and social networking. Sports | Technology | Media The 2010 Winter Games open on Friday night in Vancouver's BC Place arena, the first ever indoor opening ceremony in the history of Winter Olympics, and organizers are struggling to keep a lid on preparations to wow a worldwide audience as high as 3 billion people, according to their estimates. Over 60,000 have attended two dress rehearsals this week, promising not to divulge details of the spectacle in keeping with Olympic tradition. Confidentiality agreements are no match, however, for society's addiction to iPhones and Blackberrys, to Facebook and Twitter, to instant communication gratification. "In this day and age where people can disseminate information internationally at the push of a button from anywhere ... it has been a real task trying to maintain confidentiality," said David Atkins, the Australian producer of the Vancouver opening and closing ceremonies. Atkins also produced ceremonies for the Sydney Summer Games in 2000, when people had mobile phones, but could not do much with them other than make a call. Now, phones not only take good quality photos, they also offer instant access to the Internet and fast messaging via 140-character "tweets." Photos from Wednesday's dress rehearsal were on Twitter by nightfall and some traditional media were threatening to publish them before the International Olympic Committee reminded them of their signed confidentiality agreements. 'MARSHMALLOW IN BONDAGE' Keeping the Olympic ceremony under wraps is meant to increase the "wow factor," a sensation that hit a new high at the spectacular opening of the Beijing Summer Games in 2008. With Beijing a tough act to follow -- and one that may not be matched for years to come -- Vancouver organizers have doused down expectations. Atkins has told viewers to expect more emotion than spectacle in the two-hour show under the souffle-like pressurized roof of the BC Place, lovingly referred to as a "Marshmallow in Bondage" by some locals. Canada's opening ceremony will probably showcase its vast wilderness, its long winters, its fondness for cold-weather sports and maybe even its cutting-edge aerial acrobatics a la Cirque du Soleil, the famous Canadian troupe. The native peoples in this country of around 33 million are also likely to get center stage as their cultures have shaped everything in these Games from the logo to the medals. Despite all the leaks, one very big secret remains: who will be the Canadian to light the Olympic flame? Speculation ranges from ice hockey great Wayne Gretzky to an anonymous aboriginal athlete. The flame, however, looks set to burn in two cauldrons: one in the stadium and one down by the waterfront. A local television helicopter spotted what looked like a cauldron down near the media center -- much to the chagrin of Olympic organizers who cried foul. (Editing by Jon Bramley) Sports Technology Media Comments See All Comments (1) | Post Comment Feb 11, 2010 9:12pm EST I think the Winter Games in Vancouver will be great. The Olympics always seems to provide a place for the nations of the earth to show what is good and beautiful about their cultures and to find some kind of common bond. Peter Michael Muer PeterMMuer Report As Abusive See All Comments (1) Add a Comment More from Reuters Toyota chief plans U.S. trip as Congress seeks answers TOKYO/DETROIT (Reuters) - Toyota Motor said on Friday its embattled head is planning a U.S. trip early next month but would not confirm whether he would attend congressional hearings probing the automaker's safety recalls. | Video IMF offers to help Greece; EU disappoints markets | Video Senators unveil long-awaited jobs bill Bill Clinton doing well after heart procedure Ex-Goldman programmer indicted over HFT code theft New York Gov. Paterson asks Times to clear the air » More Top News Analysis: Policy fears dog China stocks Worries over China's next clampdown have jittery investors taking profits where they can and reluctant to hunt for bargains. Full Article Should Obama push harder on yuan? China CPI inflation slows, lending brisk China Jobs bill breakthrough Tax breaks for businesses and fresh construction projects feature in the Senate's $87 billion jobs bill. Full Article | Video Factbox: Tax breaks, pension relief Obama: No jobs, no recovery Obama tied in generic 2012 matchup Dems can't escape Palin questions POLITICS © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal EVCJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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