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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared Euro heavy as EU disappoints, Aussie near 10-year high | Video 12:04am EST Factbox: Fashion world in shock over Alexander McQueen death 11 Feb 2010 U.S. dismisses Iranian uranium enrichment claims 11 Feb 2010 Rep Patrick Kennedy won't seek re-election: report 11 Feb 2010 UK govt forced to publish U.S. torture allegations 10 Feb 2010 Yahoo executives address "misconception" about search 11 Feb 2010 Iran to shut down Google email service: report 10 Feb 2010 Stores looking to NY Fashion Week to lure shoppers 10 Feb 2010 Rep Patrick Kennedy won't seek re-election: report 11 Feb 2010 Aerial shots of falling World Trade Center released 11 Feb 2010 Disney plans to narrow "Alice" DVD release window Sue Zeidler and Alex Dobuzinskis LOS ANGELES Thu Feb 11, 2010 7:49pm EST Related News Disney plans to reduce "Alice" DVD release window Thu, Feb 11 2010 Disney plans to reduce 'Alice' DVD release window Thu, Feb 11 2010 Disney aims to shorten big-screen run for "Alice" Wed, Feb 10 2010 PREVIEW-Movies, theme parks may take shine off Disney's Q1 Mon, Feb 8 2010 LOS ANGELES (Reuters) - Walt Disney Co has asked theater operators to agree to a shorter time between the debut of its "Alice In Wonderland" film and the DVD release, as the company looks for new ways to ignite home video sales. Entertainment Disney's move comes as studios mull ideas for speeding their films to the home entertainment market to fight slumping DVD revenue. But theater owners have opposed attempts to move up home video releases out of a concern that consumers might avoid the theater in favor of a short wait for the DVD. Bob Chapek, president of distribution for Walt Disney Studios, said in a statement the company remains "committed to theatrical windows, with the need for exceptions to accommodate a shortened period on a case-by-case basis, such as with Disney's 'Alice in Wonderland.'" "We feel that it's important for us to maintain a healthy business on the exhibition side and a healthy business on the home video side," Chapek said. "We think this is in the best interest of theater owners, because a healthy movie business is good for them and allows us to invest in high quality, innovative content." Theater chains Regal Entertainment Group and AMC Entertainment Inc did not return calls seeking comment. The 'window' is the time between when a movie ends its run in theaters and begins its release on DVD or television. Plunging DVD sales have hit studios particularly hard because they get wider profit margins from DVDs than from theatrical runs, where they split proceeds with exhibitors. 17 GOING ON 13 "Alice" comes out on March 5, which means that, under the typical 17-week window, the DVD would hit retail in the middle of the summer, a traditionally slow period for DVD sales. Disney CEO Bob Iger told CNBC on Wednesday that Disney has proposed a shortening of the window for "Alice" so it can put the video out roughly 13 weeks after the movie is released. "That gives us the ability to put the video out before the doldrums of the summer and to put it out when the movie is very fresh in consumers' minds,'" he told CNBC. In years past, movie studios hesitated to move up the home video release of movies, out of a fear that national theater chains would retaliate by refusing to show those films. But Hollywood insiders say Disney enjoys the power to shake up theatrical distribution because its films generate solid box office results, and theater owners are eagerly awaiting its "Toy Story 3" later this year. "(Disney has) leverage, and there's no reason why they should refuse to use it," said analyst Hal Vogel of Vogel Capital Management. "It's inevitable anyhow...if they don't do this, somebody else will." U.S. theater box office receipts in 2009 boomed to $9.9 billion, but DVD and Blu-ray sales fell to $8.7 billion, marking the first time since 2002 that box office passed DVD. "The DVD market has gotten slammed, even as theatrical has held up really well, so (Disney is) trying to rejigger the components to maintain some balance," said Matthew Harrigan, analyst with Wunderlich Securities. (Reporting by Sue Zeidler and Alex Dobuzinskis; Editing by Bob Tourtellotte, Leslie Gevirtz) Entertainment More from Reuters IMF offers to help Greece; EU disappoints markets MUMBAI (Reuters) - The International Monetary Fund on Friday joined the European Union in pledging support for Greece in its struggle to bring its ballooning budget deficit under control and contain its debt crisis. | Video Toyota chief plans U.S. trip as Congress seeks answers | Video Asia shares up on EU Greece pledge, euro dips | Video Senators unveil long-awaited jobs bill Bill Clinton doing well after heart procedure Ex-Goldman programmer indicted over HFT code theft » More Top News Analysis: Policy fears dog China stocks Worries over China's next clampdown have jittery investors taking profits where they can and reluctant to hunt for bargains. Full Article Should Obama push harder on yuan? China CPI inflation slows, lending brisk China Jobs bill breakthrough Tax breaks for businesses and fresh construction projects feature in the Senate's $87 billion jobs bill. Full Article | Video Factbox: Tax breaks, pension relief Obama: No jobs, no recovery Obama tied in generic 2012 matchup Dems can't escape Palin questions POLITICS © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal EVCJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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