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Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Search Search: Dump-friends-for-Whoppers application irks Facebook AFP - Saturday, January 17 SAN FRANCISCO (AFP) - - Burger King said Friday that pressure from Facebook has caused it to yank an application that gave members of the hot social networking website a Whopper for every 10 friends they dumped. Before the Whopper Sacrifice Campaign was halted, 233,906 friends were "sacrificed" by Facebook users more interested in relationships with the global fast-food chain's specialty hamburgers, according to Burger King. "While Facebook was a great sport, they did ask for changes that would have resulted in a different approach to our application," a Burger King spokesperson said. "Ultimately, based on philosophical differences, we decided to conclude the campaign." The Burger King application could be installed free by Facebook users, who were then rewarded with a Whopper for every 10 names they removed from their rosters of friends at the website. Changes sought by Facebook reportedly included ditching an application feature that sent deleted friends messages informing them that an online pal preferred a hamburger over them. "We encourage creativity from developers and companies using Facebook Platform, but we also must ensure that applications meet users' expectations," said a spokesperson for the social-networking service. "After constructive conversations with Burger King and the developer of the application, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application." The Whopper campaign website on Thursday offered an "Angry-gram" service that people could use to send animated insulting burgers to "let someone know they annoy the hell outta you." Angry-grams are meant as jokes and not to be used for harassment, Burger King notes on the website. Email Story IM Story Printable View Blog This Recommend this article Average (1 vote) Sign in to recommend this article » Most Recommended Stories » Related Articles: Internet Portals & Search Engines Advanced Micro Devices to cut 1,100 jobs and reduce salariesAFP - Saturday, January 17 Dump-friends-for-Whoppers application irks FacebookAFP - Saturday, January 17 EU accuses Microsoft of curbing Web browser rivalryReuters - Saturday, January 17 Financial crisis ate your job? Try MySpaceReuters - Saturday, January 17 Related Articles: Technology Advanced Micro Devices to cut 1,100 jobs and reduce salariesAFP - Saturday, January 17 Dump-friends-for-Whoppers application irks FacebookAFP - Saturday, January 17 Global digital music sales up 25 percentReuters - Saturday, January 17 EU accuses Microsoft of harming browser competitionReuters - Saturday, January 17 Sprint pitches $2 billion emergency network to ObamaReuters - Saturday, January 17 Enlarge Photo The logo of social networking website 'Facebook' is displayed on a computer screen in London in 2007. Burger King said Friday that pressure from Facebook has caused it to yank an application that gave members of the hot social networking website a Whopper for every 10 friends they dumped. Related Photos Slideshow Full Photo Coverage: Internet Portals & Search Engines Related Full Coverage Internet Portals & Search Engines Latest development in the online world All Full Coverage Most Popular – Technology Viewed Hormone drives sexy women to infidelity, says study Michelle Obama's ball gown has fashionistas abuzz Israel hammers Gaza as Hamas offers conditional truce Microsoft considering 'significant' job cuts: WSJ Obama receives boost ahead of assuming presidency View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular

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