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Edition: U.S. Article Comments (2) Save Email Print Reprints Most Popular Most Shared Thai PM pressured as army chief calls for polls | Video 9:54am EDT Iran on Obama-Hu agenda as nuclear summit looms | Video 11:43am EDT Republicans warn Obama on Supreme Court nominee 11 Apr 2010 Reuters TV cameraman's chilling last picture show | Video 8:43am EDT Kyrgyz president rallies followers, warns of blood 6:06am EDT Spanking your kid could hatch a bully 9:40am EDT Thai PM pressured as army chief calls for polls | Video 9:54am EDT Reuters TV cameraman's chilling last picture show | Video 8:43am EDT German city pays 100,000 euros to find dead cobra 09 Apr 2010 People get hungrier when they're starved for sleep 09 Apr 2010 Sharp to join 3D TV battle with advanced display Kiyoshi Takenaka TOKYO Mon Apr 12, 2010 6:37am EDT A worker prepares a display of Sharp flat panel televisions for the 2009 International Consumer Electronics Show (CES) at the Las Vegas Convention Center in Las Vegas, Nevada, January 7, 2009. Credit: Reuters/Steve Marcus TOKYO (Reuters) - Japan's Sharp Corp said it would begin selling 3D-capable LCD TVs in Japan this summer, the latest consumer electronics maker to enter the market for what is expected to be the industry's next growth driver. Technology | Japan The maker of Aquos brand flat TVs plans to launch 3D TVs in China, Europe and the United States by December, joining larger rivals such as Samsung Electronics Co Ltd and Sony Corp. Sharp's new products will be the world's first 3D TVs using four-primary-color technology, which utilizes yellow on top of the three conventional primary colors of red, green and blue, enabling the TV sets to offer brighter, more vivid images. "We are now one step closer to such things as 3D displays with the world's best quality or the ultimate display," Sharp Executive Vice President Masafumi Matsumoto told a news conference on Monday. Consumer electronics makers are scrambling to launch 3D TVs this year, betting the technology will be as big a boost for the industry as the transition to color TVs from black and white. Panasonic Corp and Samsung have already released 3D models, while Sony plans to start offering 3D TVs in June. Electronics makers have high hopes that growing interest in 3D movies sparked by the sci-fi blockbuster "Avatar" will drive 3D TV sales. Demand for 3D TVs will likely grow more than 10-fold to 27 million units in 2013 from an estimated 2.5 million units this year, according to research firm DisplaySearch. Sharp said high response speeds of its 3D TV use LCD panels help eliminate double-contour ghost images known as "crosstalk", which often occur with 3D images. "Crosstalk ruins 3D pictures. We have managed to lower this phenomenon to extremely low levels," Matsumoto said. Sharp plans to start making advanced 3D displays for cellphones and other mobile devices this year that do not require special glasses, betting that demand for 3D images will grow beyond movie theatres and living rooms to portable machines. Viewers, however, need to wear special glasses to watch Sharp's new 3D LCD TVs. Sharp expects 3D TVs to account for 5-10 percent of its total LCD TV sales in the business year ending in March 2011, he said. Matsumoto did not disclose how many LCD TVs Sharp aims to sell this financial year, but he said the company had achieved its LCD TV sales target of 10 million units for the year that ended on March 31, and plans to boost LCD TV output substantially this year. Sharp is considering bringing its flagship LCD panel plant in western Japan to full capacity earlier than originally planned October, Matsumoto said. Separately, rival Panasonic announced on Monday that it has started operating a new LCD plant in Japan three months ahead of schedule to capitalize on a recovery in the global flat TV market. The western Japan factory has an initial a monthly output capacity equivalent of 405,000 32-inch displays, which will be doubled by March next year. Following the announcements, shares of Sharp closed down 1.3 percent at 1,188 yen and Panasonic ended down 0.7 percent at 1,413 yen, underperforming the Tokyo stock market's electrical machinery index, which edged up 0.1 percent. (Additional reporting by Nobuhiro Kubo and Taiga Uranaka; Editing by Michael Watson) Technology Japan Comments See All Comments (2) | Post Comment Apr 12, 2010 7:04am EDT The idea of having to wear special goggles to watch TV at home is absurd Story_Burn Report As Abusive Apr 12, 2010 10:18am EDT Yeah, until they call them iGlasses and charge you $80 a month for the privilege and bragging rights, it won’t be successful ;) bobSmith Report As Abusive See All Comments (2) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. More from Reuters Smartphone maker Palm is seeking a buyer: report (Reuters) - Smartphone maker Palm Inc is looking to sell itself and is seeking bids for the company as early as this week, Bloomberg said, citing three people familiar with the situation. Paramount offers movies on Seagate hard drives Best Buy to sell Barnes & Noble's Nook e-reader China 3G standard phone sales to surge Sharp to join 3D TV battle with advanced display Global IT spending to rise » More Top News Obama tightens screws on Iran President Obama wants to impose sanctions on Iran and he is looking to China for help ahead of an ambitious nuclear security summit. Full Article Factbox: Current sanctions on Iran Ahmadinejad: Summit "humiliating" Slideshow: The world's nuclear powers Iran Still chasing Goldman Morgan Stanley has bolstered its trading operations, reshuffled top management and tinkered with its strategy. Will the changes bear fruit? Full Article AIG, Goldman unwind CDS positions Traders in Goldman options cautious Financials © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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