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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology There's something in the air: augmented reality Reuters - Saturday, December 5 Send IM Story Print A man tries out the new iPhone 3GS on the first day it is being sold in Spain at the company's store in downtown Madrid in this June 19, 2009 file photo. Slideshow: Full Photo Coverage: Personal Technology By Reed Stevenson ROTTERDAM, The Netherlands - Technophiles and developers seeking the next tech breakthrough were drawn to the Dutch city of Rotterdam on Friday to hear "augmented reality" promoted as a way of changing their view of the world. Unlike virtual reality, augmented reality combines real-world images with computer-generated images on a screen, usually in real time. For example, someone holding up a mobile phone equipped with a camera, a global positioning satellite sensor, compass and the right software, can point to a city street and overlay older images of historic buildings or streets. Dutch company Layar is one of the leading providers of the underlying software that makes augmented reality possible. "Wouldn't it be great to stand somewhere and see what this place looked like sometime in the past?" said Claire Boonstra, one of Layar's founders. "You can teleport yourself to completely new locations." Layar is available on Apple Inc's iPhone 3gs and Google Inc's Android-based mobile phones. Boonstra showed different ways in which augmented reality can be used, such as a Beatles tour guide of London, digital artwork on city streets or a game of Pac-man on the sidewalk. Revenue associated with augmented reality is expected to grow from an estimated $6 million in 2008 to more than $350 million by 2014, according to a report last month by Oyster Bay, New York-based ABI Research. Augmented reality isn't necessarily new -- in fact it's been around for the past 15 years. Broadcasters were early adopters, using digitized images to enhance television pictures . Video game makers, notably Sony Corp and Microsoft Corp, have adopted augmented reality technology as a way to create more interactive games. What has changed is the proliferation of mobile devices with the features, processing power and connection speeds to make augmented reality more accessible and at the same time expanding the ways in which it can be used. That has also opened the door for advertisers, who will be able to market goods and services by inserting digital images and objects that are relevant to the location and relevant to the user. "Augmented reality has the potential to put everything we have online, and layer it on to our physical experience," said William Kerchmar, one of the event's organizers. Recommend Send IM Story Print Related Articles Microsoft search engine Bing suffers brief outage AFP - 2 hours 58 minutes ago Reuters launches website overhaul AFP - Saturday, December 5 US-TECH Summary Reuters - Saturday, December 5 There's something in the air: augmented reality Reuters - Saturday, December 5 Teen Internet addicts more likely to self harm: study Reuters - Friday, December 4 News Search Top Stories Polanski to move to Swiss chalet under house arrest White House accused of 'stonewalling' gatecrash probe Bernanke admits mistakes, urges Fed independence Comcast poised to join ranks of entertainment giants US jobs picture improves, unemployment dips to 10% More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Woods in marriage therapy after admitting 'sins' US jobs picture improves, unemployment dips to 10 percent Bernanke admits mistakes, urges Fed independence Sperm genes could explain why women live longer NASA climate expert hopes Copenhagen summit fails More Most Viewed » Global stocks mixed amid Dubai debt crisis Tiny magnetic discs could kill cancer cells: study Alcohol helps cut heart disease risk for men: study Mankind using Earth's resources at alarming rate Dubai blackout over debt plans to hit Gulf markets More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2009 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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