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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Google offers publishers limit on free news access Wed Dec 2, 2009 7:26am EST Email | Print | Share | Reprints | Single Page [-] Text [+] LONDON (Reuters) - Google is offering news publishers a way to attract paying subscribers without having to remove their content from Google News search results, after some media companies accused it of profiting from their online news. The Web search giant said it would adapt its so-called First Click Free program to prompt online readers to register or subscribe to a news provider's site after reading five free articles from that publisher in a day. Previously, the user's first click on any article would be free for an unlimited number of articles, provided the user did not click through any more links from any article. Google said the update would allow publishers to focus on potential subscribers who were accessing a lot of their content on a regular basis. Google senior business product manager Josh Cohen said: "As newspapers consider charging for access to their online content, some publishers have asked: should we put up pay walls or keep our articles in Google news and Google search?" "In fact they can do both -- the two aren't mutually exclusive," he wrote on Google News's official blog (googlenewsblog.blogspot.com). Rupert Murdoch's News Corp had been reported to be considering removing its news from Google's web search results and to be talking to rival Microsoft search engine Bing about listing stories there instead. News Corp already limits online access to its Wall Street Journal newspaper to paying subscribers, and plans to do the same for its Times and Sunday Times newspapers in Britain. Many other news providers are also considering putting up paywalls around online content as a recession-led slump and structural changes in advertising mean they can no longer fund newsgathering operations from ad revenues. Google's relationship with publishers who put news behind paywalls is complicated by the fact its web crawlers need to access the content behind the paywall to index it and make it discoverable by its search engine. But its crawlers cannot fill in registration or subscription forms, leading to the potential for users to be shown different content from what the crawler sees, and hence encouraging users to click through to pages that are not what they expected. First Click Free is Google's way around that problem, known as cloaking. Google also offers free previews of articles that publishers give it -- typically a headline and the first few paragraphs of a story -- and labels them as "subscription" in Google News. It said on its blog post the ranking of such articles would be the same whether the articles were paid for or free. "Paid content may not do as well as free options, but that is not a decision we make based on whether or not it's free. It's simply based on the popularity of the content with users and other sites that link to it," Google said. Google said it would keep talking to publishers to refine its methods. (Reporting by Georgina Prodhan; Editing by Dan Lalor) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Microsoft denies "black screen of death" issues also on reuters Full Coverage: Reuters Media Summit Most Americans not confident about financial future Blog: Back to (buyout) biz as usual More Technology News Yahoo expands integration with Facebook Microsoft denies "black screen of death" issues Avoid flirty patients on Facebook, doctors told Microsoft, News Corp reports overplayed: source Nokia sees cellphone market up 10 percent in 2010 More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Somali sea gangs lure investors at pirate lair Who's afraid of high-frequency trading? 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