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Read more with google mobile : Michael Jackson bumps Britney Spears from top Yahoo '09 searches | Entertainment |

My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Michael Jackson bumps Britney Spears from top Yahoo '09 searches Tue Dec 1, 2009 12:26pm EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Jonathan Spicer NEW YORK (Reuters) - Michael Jackson's death thrust the singer to the top of yahoo.com Internet searches in 2009, putting an end to Britney Spears' four-year reign and helping bump President Barack Obama from the top 10 list. Although the year was dominated by recession, the most clicks still went to what distracts Web surfers. NASCAR, actress Megan Fox, reality star Kim Kardashian, and the film "Twilight" replaced four actresses on last year's top list. Until June, when Jackson died of a drug overdose, Obama's inauguration garnered the most Web traffic, said Vera Chan, Web trend analyst at Yahoo Inc. "When the news of Michael Jackson's death came out the traffic was overwhelming, and surpassed that," she said. The death had all the elements of intrigue and tragedy. It was sudden, shocking and eerily familiar, according to Chan. "And then his case was ruled a homicide, so it's an ongoing crime investigation. His death is unresolved," she added. Breaking news increasingly drove searches this year. While Obama dropped from third in 2008 to 44th in 2009, the political focus shifted from the election campaign to specific policies. The phrase "stimulus plan" placed fourth, and "health care reform" was sixth among Obama-related searches. Among finance-related searches, the words "coupons" and "unemployment" topped a list that included "cash for clunkers," "student loans," "foreclosures," and "government jobs." The economy "was definitely a distinction from the previous years, how much people are monitoring the financial situation," Chan said. The overall top 10 is "often just a snapshot of our distractions, our guilty pleasures, and breaking news," she added. Spears, the singer whose personal meltdown captured headlines for the last few years, dropped to fifth place in the overall list, just behind Fox, the sex symbol star of the film "Jennifer's Body", and just ahead of Japanese manga cartoon "Naruto." "Britney was No. 1 for four years in a row, and not all of those years were pleasant years for her," said Chan. "For her well-being, and for our well-being, I think we're happy that we don't have to check up on her." "Twilight" came in second on the list, followed by WWE (World Wrestling Entertainment), Fox and Spears. "Naruto" captured sixth place, with the reality show "American Idol," Kardashian, NASCAR (National Association for Stock Car Auto Racing) and the online role-playing fantasy game "Runescape" rounding out the top 10. Yahoo accounted for 18 percent of U.S. online searches in October, compared to 65.4 percent market share for Google Inc, according to analytics firm comScore. Yahoo's search data is from the company's dot-com sites only. (Reporting by Jonathan Spicer; editing by Patricia Reaney) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Reality show wannabes deny crashing White House dinner global media summit Reshaping the media Nearly every piece of the media business is at a crossroads. Throw in the loss of billions of dollars in ad spending, and it is no wonder media insiders are keen to put 2009 behind them. Full Coverage Disney in no hurry on Oprah decision UBM eyeing further acquisitions More Entertainment News Film said to show Marilyn Monroe smoking pot | Video Tiger Woods to be cited for careless driving | Video "Precious" and "Last Station" top indie Spirit film nods Reality show wannabes deny crashing White House dinner Swiss won't release Roman Polanski before Friday | Video More Entertainment News... More News Spears and Obama lead Yahoo top 10 searches Monday, 1 Dec 2008 09:52am EST Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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