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Read more with google mobile : Regal cinema group sees Avatar making over $250 million | Entertainment |

My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Regal cinema group sees "Avatar" making over $250 million Tue Dec 1, 2009 4:27pm EST Email | Print | Share | Reprints | Single Page [-] Text [+] NEW YORK (Reuters) - The highly anticipated 3-D movie "Avatar" could make more than $250 million in the U.S. and Canada, and draw new audiences to 3-D films, Regal Entertainment Group's chief executive said on Tuesday. Amy Miles, who runs the world's largest theater operator, said "Avatar" appeals to older viewers who have not seen 3-D films because many recent 3-D releases have been animated movies appealing to children, such as "Monsters vs. Aliens" and "Up." "I think what that would do is introduce a section of the audience that has not seen 3-D," told Reuters. "Avatar" is from director James Cameron, whose 1997 blockbuster film "Titanic" was the highest-grossing movie of all time worldwide, with $1.7 billion. Using new 3-D technology, "Avatar" tells the story of a U.S. Marine soldier who visits an extraterrestrial globe with exotic inhabitants. The film's release, by Twentieth Century Fox on December 18, comes as Regal is making a big push into digital technology, converting 1,500 of its more than 6,700 screens to 3-D technology. But while Miles said the movie is likely to be a hit, and draw in new audiences, she played down the potential importance of "Avatar" to the broader push for 3-D in theaters. "I'm a little less of the opinion that 'Avatar' is a game-changer," Miles said. "I think from a film technology perspective, there's a lot of enhancements that are going to benefit the industry, but 3-D is going to be successful whether 'Avatar' is successful or not," Miles said. (Reporting by Alex Dobuzinskis and Sue Zeidler) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn global media summit Reshaping the media Nearly every piece of the media business is at a crossroads. Throw in the loss of billions of dollars in ad spending, and it is no wonder media insiders are keen to put 2009 behind them. Full Coverage Disney in no hurry on Oprah decision UBM eyeing further acquisitions More Entertainment News Film said to show Marilyn Monroe smoking pot | Video Simon Cowell gambling on Internet Vegas talent show Tiger Woods gets traffic ticket for accident | Video "Precious" and "Last Station" top Spirit film nods Lady Gaga finds a new fan in Barry Manilow More Entertainment News... More News Fox says will make profit with sci-fi epic Avatar Monday, 23 Nov 2009 01:22pm EST Hollywood calls on Clooney for holiday movie cheer Friday, 6 Nov 2009 11:37am EST Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Somali sea gangs lure investors at pirate lair Russia shifts stance on Iran, Ahmadinejad defiant Sirius, Liberty could do WorldSpace deal Alec Baldwin says lost interest in acting, will soon quit Henderson finds GM's top spot a slippery slope UPDATE 3-Barrick closes hedge book early, stock soars GM CEO Henderson departs in shakeup by board NY mob son Gotti eludes conviction for fourth time Dubai ruler plays up strength as Gulf markets fall | Video Suspect in U.S. cop killings is shot dead by police Most Popular Articles RSS Feed Video Marilyn Monroe "smoking pot" Business Update: TUI Travel up The earthships have landed Accused cop killer shot dead Tiger Woods fined by police Obama OKs 30,000 troops - official A US town on war footing U.S.unveils AIDS care reform Talk of the Town 50 Cent raises heat in brothel Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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