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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters HP shows off new ultra-thin PCs, stylish netbook Tue Sep 15, 2009 10:38pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Gabriel Madway SAN FRANCISCO (Reuters) - Hewlett-Packard Co unveiled several new products for the important fall season, including thin and light laptop PCs and an eye-catching new netbook. The world's No. 1 PC maker has ably navigated a steep industry downturn in computer sales, managing to grow its global market share to 20 percent even as consumers and businesses dial back on spending. With the forthcoming launch of Microsoft Corp's new Windows 7 operating system on October 22, many analysts expect PC sales to begin a slow recovery from lows seen earlier year. And despite the recession, PC makers continue to see a market in more expensive and stylish models for those who can afford them. HP is marking its entry into the high-end, ultra-thin consumer PC market with its new Envy sub-brand. The Envy checks in at under an inch thick and less than 4 pounds, and will have a customized software interface that HP says makes the device more personalized, a growing trend in the PC space. It will go head-to-head with Apple Inc's MacBook Air and Dell Inc's Adamo. The Envy will start at $1,700, while both the Air and the Adamo start at $1,500. With 'thin and light' all the rage, HP will also launch a pair of more affordable PCs in the category. The company is calling its new business PC, the ProBook 5310m, the "world's thinnest full-performance notebook" at 0.9-inches thick and an affordable entry point of $699. The new HP Pavilion dm3, which has an optional CULV low-power processor from Intel Corp, starts at $549. It also measures less than an inch in thickness and claims up to 10 hours of battery life. Consumer PCs have fared much better than business PCs in the downturn, helped by the sharp growth of netbooks, low-cost devices that are changing the face of the computer market. Ultra-portable and used primarily for Web surfing, email and other simple tasks, many consumers have flocked to the devices. At the same time, PC makers are increasingly emphasizing design as a way to differentiate their PCs, and HP has been actively pushing its creative side. On Saturday, it used a catwalk at New York's Fashion Week to unveil its latest collaboration with designer Vivienne Tam, a gold "digital clutch" netbook adorned with butterflies. The limited edition model won't be available until next spring. HP is launching another netbook this fall designed by Dutch artist Tord Boontje, which has a floral and environmental theme etched in a three-dimensional design. The white device, which is targeted more at the youth market, will sell for $400. It will also offer a new netbook model, the Mini 311, which features a slightly larger screen at 11.6 inches and Nvidia's Ion platform, which pairs Intel's Atom chip with an Nvidia graphics processor. It will also sell for $400. (Editing by Muralikumar Anantharaman) © Thomson Reuters 2009 All rights reserved Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Oracle ends computer tie-up with HP A year since Lehman: times of crisis Richard Fuld talks The former CEO of Lehman Brothers is bracing for the anniversary of the firm's failure. In an exclusive interview, Fuld tells Reuters: "You don't have a gun, that's good." Full Article | Full Coverage Patience needed in post-Lehman deals Multimedia: Times of Crisis More Technology News Google updates browser, plans to gain share Oracle ends computer tie-up with HP Cablevision rolls out interactive ads for viewers Adobe to buy Omniture for $1.8 billion Wall Street Journal to charge mobile readers More Technology News... Related News Cameras click for new image sensors 15 Sep 2009 Toshiba's U.S. netbooks already 10 pct of unit sales 15 Sep 2009 Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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