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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters U.S. shoppers bold with fashion during downturn Tue Sep 15, 2009 12:34pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Michelle Nichols NEW YORK (Reuters) - The U.S. recession may have made consumers cautious about spending, but they are not playing it safe when it comes to fashion, say buyers for top department stores. Retail fashion directors told Reuters that as the spring and summer collections for 2010 are unveiled at fashion shows in New York this week, they are watching for bright colors, "wow" pieces and versatile styles to satisfy their customers. "One of the overall trends that we're seeing is that the customers are not looking for wardrobe basics," said Colleen Sherin, fashion market director for Saks Fifth Avenue. "They are working with what they already have in their closet and they're supplementing with special pieces. "That's what we're having success with and looking to go after as we go through the spring market," she said, adding that consumers want versatility, such as a blouse that could be worn in the day with a jacket and accessorized for the night. Consumer confidence has plunged in the past year as the United States suffers its worst recession since the Great Depression of the 1930s. Sales at U.S. retailers have fallen every month for a year. "(Consumers) are purchasing with more thought," said Julie Gilhart, senior vice president and fashion director at Barneys New York. "If something is expensive, it better look and feel the price, more than just having a 'label.'" "We are all looking at things with fresh new eyes," Gilhart said, adding that at New York Fashion Week she was seeking clothes with "emotional depth, pieces that can make a customer look twice." "IRRESPONSIBLE TO OVERBUY" Marigay McKee, director for fashion and beauty at Harrods department store in London, brought a team of four to New York Fashion Week and said she was keen to see how the financial crisis may have influenced the latest collections. "New York was quite staid and down key and quite simple last time, and I'm very interested to see what they're going to be showing in this crisis that has hit America, particularly New York, quite badly," McKee said. "We're still looking to see our classic staples," she said, adding that Ralph Lauren, Michael Kors and Oscar de la Renta were very popular with London shoppers. "We will be looking to buy the luxury stand-out pieces from all of those brands." McKee said Harrods' ready-to-wear fashion sales had remained stable, but times were tougher for menswear. Eric Jennings, Saks Fifth Avenue vice president and fashion director menswear, said business was slowly picking up after what seemed like a "freefall" for several months, but that Saks was planning to cut its buying by about 20 percent. "What (the recession) has allowed us to do is clean house in a sense and really take a close look at what's working, what's not working, which lines are performing, which styles are performing," he said. "We are buying about 20 percent less than we were last year, overall, as a company," Jennings said. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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This year, New York Fashion Week has a very simple message for style-conscious consumers -- start spending. Full Coverage | Video Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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