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NBC sees some hope with Thursday premieres
Reuters - Monday, April 13
LOS ANGELES - A pair of series premieres Thursday night gave NBC hope for an eleventh-hour comeback this season.
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The 10 p.m. debut of the network's new cop drama "Southland" was narrowly topped by the premiere of CBS' mystery-thriller "Harper's Island," while Amy Poehler's comedy "Parks & Recreation" opened to a solid number.
"Southland" .
"Harper's Island" pulled in more viewers , and lost viewers during the telecast. ABC aired repeats.
NBC surrounded 8:30 p.m.'s "Parks" . It replaced "Kath & Kim," which premiered to 7.5 million viewers last October and went on to average 4.9 million during its 17-episode run.
Neither of NBC's premieres posted numbers the fourth-ranked network would have celebrated last fall. But coming near the end of another difficult season, they're refreshing in the wake of dismal performances by the likes of "Kings" and "Chopping Block."
"Clearly it's a marathon and not a sprint, but we're really invested in these shows, and they are really super-high quality, and last night gives us some space and belief that they'll continue to perform," NBC co-chairman Ben Silverman said.
"Southland" and "Parks" demonstrated what could be described as "inconclusive potential" Thursday night, and the network hopes that when heavy-hitting ABC returns to originals in two weeks, the new shows will hold their own.
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