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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Weekend Edition Sony unveils "connected" TVs using Google platform Reuters - Wednesday, October 13 Send IM Story Print By Gabriel Madway SAN FRANCISCO - Sony Corp is making its biggest push yet into so-called connected televisions, unveiling a line of Google-enhanced sets that aim to fuse TV and Web content together in the living room. The electronics giant on Tuesday announced high-definition TVs that also allow users to surf the Internet, use apps, stream online content and better organize and search programing. It remains to be seen whether consumers will be interested. Previous attempts to bring the online experience to TV have so far failed to impress. But Sony, with the aid of Google's brand awareness and what it called a massive marketing campaign aimed at younger consumers, hopes to convince buyers that the Web and TV can coexist simply in one device. "There's a lot of folks out there who want to see something more out of their TV," said Jeff Goldstein, vice president of connected home products and services for Sony Electronics. "I think the adoption rate on this type of device is going to be very fast," he said. Forrester Research expects 43 million U.S. homes to have a connected TV by 2015, up from fewer than 2 million in 2010. The research group said earlier offerings have not been powerful enough, and said many people who currently own Internet TVs never bother to connect them. Sony's Internet TVs, which come Wi-Fi-ready to connect to broadband networks, are built on Google's Android platform and feature Intel's Atom chip. They start at $600 for a 24-inch model and range up to $1,400 for a 46-inch. Sony is also launching a $400 set-top box that has the same functionality as the TVs, and also includes a Blu-ray player. The products go on sale Saturday at Sony retail outlets, and will be sold at Best Buy stores shortly after. Until after the holiday season, the Internet TVs will be available only in the United States. The TVs and set-top box come with a novel hybrid remote control, a two-hand device that features an optical mouse and a QWERTY keyboard. The key facet of Google TV is a search box that accesses Google's search engine to scan live programs, DVR recordings and the Web, delivering a simple list of results that can be accessed with a push of the button. Users can toggle between live TV, Web content or apps from familiar names like Pandora, YouTube, Twitter and the NBA. The TV feed can be locked in a corner of the screen, so viewers can surf and watch at the same time. Apps from the Google's Android Marketplace, optimized to run on TVs, are expected to be available early next year. Google is partnering with Sony and others as it aims to expand its ad search business beyond its Internet stronghold into the $70 billion TV advertising market. Last week, Logitech International SA showed off its $300 set-top box for Google TV. Recommend Send IM Story Print Related Articles Ning launches social network tools for any website AFP - 1 hour 43 minutes ago Intel posts 3 billion dollar quarterly net profit AFP - Wednesday, October 13 US-TECH Summary Reuters - Wednesday, October 13 Clearwire spectrum draws telecom/cable suitors: report Reuters - Wednesday, October 13 Britain faces 'real and credible' cyber threat AFP - Wednesday, October 13 News Search Top Stories 'No risk' of currency war: Geithner Fed mulls new stimulus plan 'before long' Chile mine rescue operation begins Record protests hit France in pensions showdown US lifts Gulf of Mexico deepwater drilling ban More Top Stories » Related Full Coverage Internet Portals & Search EnginesLatest development in the online world All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended Too much TV psychologically harms kids: study 'A billion people' go hungry in 2010: report British lottery winner gets record 129 mln euros Record protests hit France in pensions showdown Wind could supply fifth of world energy: Greenpeace More Most Viewed » US state executes first woman in nearly 100 years Too much TV psychologically harms kids: study Workers swarm Europe's streets in anti-cuts protests British lottery winner gets record 129 mln euros 'A billion people' go hungry in 2010: report More Most Recommended » Elsewhere on Yahoo! 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