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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Broadcasters put all hands on deck for inauguration Tue Jan 20, 2009 12:46am EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Paul J. Gough NEW YORK (Hollywood Reporter) - For television producers and correspondents covering the inauguration, Tuesday will be one for the history books. Like everything surrounding the 2008 presidential campaign, the inauguration of Barack Obama dawns with broadcast media swinging for the fences. Not only are the usual suspects bringing their A teams, but cable networks as diverse as BET, TV One, Al Jazeera and ESPN are offering live coverage of Obama's swearing-in. MTV will focus on inaugural coverage in the evening. Add the expected crush of millions of the at-work audience tuning in around noon EST, and it's not a stretch to say this could be the most widely seen inauguration in U.S. history. The record, by far, is the 42 million who tuned in to see Ronald Reagan's first inauguration January 20, 1981. "If you love American history, this is the Super Bowl, and it caps a Super Bowl political season," said NBC News anchor Brian Williams, who will attend his seventh inauguration. It also comes with Super Bowl-like expenses, if not Super Bowl-like advertising rates. BIG-TICKET EVENT The networks have shelled out millions for shared coverage and millions more for extra camera angles, high-definition equipment and prime locations on and around Capitol Hill. The coverage is ad-supported, but ads will not be as plentiful as during regular programing. ABC's ceremony coverage is sponsored by Audi, and will not include commercials. CNN goes commercial-free at 11 a.m. and into the afternoon. MSNBC will not take commercial breaks before or after the noon swearing-in but will carry a normal load of ads later. For several weeks, producers have screened footage of past inaugural moments: Reagan's first in 1981, John F. Kennedy's in 1961 and whatever they can find from what might be the most analogous, the March 1933 swearing-in of Franklin D. Roosevelt during the Great Depression. The first inauguration with sound film is Herbert Hoover's in 1929. "CBS Evening News" executive producer Rick Kaplan, a veteran of every inauguration since 1973, said there is pressure on every network to make sure this one is covered perfectly. "It's an extraordinary event, and you want to get it right," he said. "What everyone wants to do is report in a way fitting the amazing importance of the event. This is a critical period in our country's history -- you want to have your A game on this story." CROWD FACTOR Networks' plans have been made even more complicated by the sheer number of events -- there practically has been wall-to-wall coverage since the train carrying Obama and Vice President-elect Joe Biden left Philadelphia -- and by as many as 3 million spectators expected to be on the Mall for the swearing-in. Security also is tighter than it has been in a long time. "This is really complex; it's a much bigger event than we've ever had for an inauguration," CNN Washington bureau chief David Bohrman said. "There are all these predictions for 1 or 2 or 3 million people coming to Washington. It's like biblical proportions." Network operations throughout Washington are preparing like never before, with sleepovers in some bureaus and an expectation that once in place around dawn, no one will be able to move because of the crowds. Continued... View article on single page Share: Del.icio.us Digg Mixx My Web Facebook LinkedIn Next Article: South African Markets - Factors to watch on Jan 20 Also on Reuters Full Coverage: Barack Obama's Inauguration Video Video: A peek at the classroom of the future? Antarctic ice shelf set to collapse due to warming More Entertainment News Rapper 50 Cent expands empire to filmmaking Brad Pitt, at 45, not worried about old age Quincy Jones joins Bono as newspaper columnist Gael Garcia Bernal does Cha Cha Cha at Sundance | Video Dark indie film market sees faint light at Sundance More Entertainment News... 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