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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Analysis: BP clean-up leaves U.S. vulnerable to another spill 5:28am EDT Iran says planes get fuel; EU bans some for safety 8:44am EDT WRAPUP 1-Iran says planes get fuel; EU bans some for safety 8:39am EDT France to look at possible U.S. sub link to sinking 02 Jul 2010 Viagra-popping seniors lead the pack for STDs 10:20am EDT BP shares rise as company says no plan to issue stock 11:05am EDT Wall St futures point to rebound for U.S. equities 4:49am EDT BP approaches funds to fend off takeover bids: source 9:11am EDT UPDATE 1-FT says BP stops supplying fuel to Iranian aircraft 05 Jul 2010 Special Report: Should BP nuke its leaking well? 02 Jul 2010 Viagra-popping seniors lead the pack for STDs 10:20am EDT Analysis: BP clean-up leaves U.S. vulnerable to another spill 5:28am EDT Germans shell-shocked by oracle octopus 10:22am EDT BP approaches funds to fend off takeover bids: source 9:11am EDT Turkey wants Israel apology 05 Jul 2010 Special Report: Should BP nuke its leaking well? 02 Jul 2010 BP shares rise as company says no plan to issue stock 11:05am EDT Iran says planes get fuel; EU bans some for safety 8:44am EDT U.S. authorities seize websites over pirated movies 30 Jun 2010 Netflix inks movie deal with Relativity Media 7:47am EDT Pictures Tech watch A recent sampling of our best pictures from the world of science and technology. Slideshow At Sun Valley, brighter moods may not mean big deals Digg This Tweet This Share on LinkedIn Share on Facebook Related News Media moguls gearing up for Sun Valley confab Mon, Jul 5 2010 Deals hatched at Sun Valley media confab can go awry Mon, Jul 5 2010 WEEKAHEAD-The view from Reuters editors in the Americas Fri, Jul 2 2010 UPDATE 2-Hulu starts paid subscription TV service Tue, Jun 29 2010 New troubles at Al Gore's Current TV Fri, Jun 25 2010 Related Topics Technology » ipad » Deals » Inflows Outflows » Media » News Corporation Chairman and CEO Rupert Murdoch listens to morning discussion session during the Wall Street Journal CEO Council on ''Rebuilding Global Prosperity'' in Washington, November 17, 2009. Credit: Reuters/Hyungwon Kang By Paul Thomasch NEW YORK | Tue Jul 6, 2010 10:20am EDT NEW YORK (Reuters) - As Rupert Murdoch, Bob Iger and other media honchos assemble in Sun Valley this week for some fly-fishing or white water rafting, spirits should be brighter than a year ago: stock prices are up by about a third, after all. That alone provides the currency and freedom to get down to the real business of the media summit, one that boutique investment bank Allen & Co annually hosts in the shadow of the Pioneer Mountains in Idaho. For the past 27 years, the Sun Valley Lodge has been the spot where blockbuster media deals have been hatched. Even in 2009, when advertising revenues nosedived, Comcast Corp's co-founder Ralph Roberts had the moxie to talk to General Electric Co Chief Executive Jeff Immelt about a deal for NBC Universal. This year, it could be Walt Disney Co CEO Iger who finds himself center stage amid speculation he may shop ABC -- something Disney has denied. Or veteran dealer Barry Diller from IAC/InterActiveCorp, who has said he would look at a deal involving his Ask.com search engine. New media hotshots like Facebook, LinkedIn, and Zynga -- on nearly everyone's wish list -- are also expected to attend. As are Google Inc, Time Warner Inc, News Corp, all flush with cash. "You would think this is going to be a pretty exciting Allen event," said Mike Vorhaus, managing director of consulting firm Frank N. Magid Associates. "Fundamentally, the people at that place, every single one of them, is worth 30 percent or 40 percent more than they were a year ago." Still, once they step off their private jets and settle in fireside, media chiefs may not be much in the mood for dealmaking, given jittery financial markets and fears the U.S. is heading into a double-dip recession. Jonathan Knee, a media banker at Evercore Partners Inc, said most executives remain "gun-shy" and any dealmaking would likely involve cable channels or modest new media plays, rather than the blockbuster takeovers. "The brief euphoria of the beginning of the year has been tempered dramatically both by the recent volatility in the economy and even the quarterly results," said Knee. "People are glad it's not the bloodbath they thought it might be last year, but I don't think that any believes they have permanently dodged a bullet." WHERE IS JOBS? Among the concerns that could unnerve CEOs is consumer confidence, fragile European economies and, closer to home, a shift in media power from companies that produce entertainment, such as CBS Corp, to those that deliver it, such as Time Warner Cable or Apple Inc. As head of Apple, Steve Jobs has become perhaps the most commanding and recognizable figure in media today. Jobs is on the guest list for the Sun Valley conference, but it was not clear if he will show up. Present or not, Jobs will no doubt feature prominently in discussions about new media business models in the digital age, especially in the wake of the successful iPad launch. Apple has already sold more than 3 million of the multimedia tablets, even though it has struck relatively few content deals with the entertainment companies. Paul Levinson, an author and professor of media studies at Fordham University, is among those who say that traditional content is no longer king, having given way to hot devices and popular digital media. "Ultimately, what moves the industry forward is the new media and devices and the public's love of them," he said. "Remember, live theater was once the main entertainment." Others point out that critics have talked about traditional media companies turning into dinosaurs for years. But they have repeatedly shown their staying power -- as evidenced by the attention they draw each summer at Sun Valley. That is not to say that old school media chiefs will not be harboring new media dreams during cocktail hour at the lodge. "They are all still looking, and they are all still hoping, and you will still see dabbling," said Evercore's Knee. "But if it is a halfway decent business they are unlikely to be the high bidder and if it's a really large business they risk extraordinary shareholder wrath." (Reporting by Paul Thomasch; Editing by Derek Caney) Technology ipad Deals Inflows Outflows Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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