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Edition: U.S. Article Comments (1) Save Email Print Reprints Most Popular Most Shared UPDATE 1-FT says BP stops supplying fuel to Iranian aircraft 05 Jul 2010 BP eyes stake sale as oil reported in Lake Pontchartrain | Video 05 Jul 2010 Bulls on the run in shortened week 05 Jul 2010 France to look at possible U.S. sub link to sinking 02 Jul 2010 Tests on Gulf oil "superskimmer" inconclusive: ship owner | Video 05 Jul 2010 U.S. authorities seize websites over pirated movies 30 Jun 2010 Special Report: Should BP nuke its leaking well? 02 Jul 2010 UK Stocks -- Factors to watch on July 6 1:56am EDT BP reported to halt fuelling of Iranian planes 05 Jul 2010 Analysis: China makes haste slowly globalizing the yuan 05 Jul 2010 Turkey wants Israel apology 05 Jul 2010 Alternative rapper Dres resurrects Black Sheep 02 Jul 2010 BP eyes stake sale as oil reported in Lake Pontchartrain | Video 05 Jul 2010 India opposition strike over fuel price hike disrupts 04 Jul 2010 UPDATE 1-FT says BP stops supplying fuel to Iranian aircraft 05 Jul 2010 UK coalition launches shake-up of political system 05 Jul 2010 "Twilight" sequel eclipsed by earlier installment 05 Jul 2010 Bank of China: New funding to suffice for 3 years 05 Jul 2010 Sanctions are biting in Iran - exiled group 05 Jul 2010 Kamada gets US FDA approval for AATD drug Glassia 02 Jul 2010 Pictures Tech watch A recent sampling of our best pictures from the world of science and technology. Slideshow Google, Bing search engines turn to music Digg This Tweet This Share on LinkedIn Share on Facebook Related News RPT-UPDATE 3-Google to buy travel software co ITA for $700 mln Fri, Jul 2 2010 Q+A-Without search service, what would Google do in China? Thu, Jul 1 2010 Google faces pressure as China to decide on license Wed, Jun 30 2010 UPDATE 4-Google faces pressure as China to decide on licence Wed, Jun 30 2010 Google tweaks China site in bid to keep license Tue, Jun 29 2010 Related Topics Fashion » Entertainment » Technology » ipad » Music » Media » By Antony Bruno Mon Jul 5, 2010 10:46pm EDT DENVER (Billboard) - Internet search engines pride themselves as being neutral providers of information. But as competition mounts to own the connection between fans and online content, tech behemoths like Microsoft and Google increasingly are turning to their search engines to help drive their entertainment content strategies. In June, Microsoft launched a new entertainment vertical to its Bing search engine, which among other things aggregates full-track streaming from Zune, details on upcoming tours and buy links within the results for any artist, album or song search. Google put together a similar package last year and is now building a music download service of its own that would be tied to its search engine and Android mobile operating system. Given the high volume of entertainment-related queries that the search engines handle, it was only a matter of time before they took bold steps into the space. According to Microsoft, 10 percent of all Internet search queries are entertainment-related, with music lyrics alone accounting for 70 percent of those searches. With the Bing upgrades, Microsoft is trying to position itself as a better entertainment discovery tool than Google. While both Google and Bing have links to stream full songs found in search results, Bing has the more complete package with additional details on tour dates, lyrics and buy links. However, all that may change once Google gets its music act together. Sources confirm that later this year Google will launch a music download service that's tied to its search engine. Currently, music searches on Google link to full-song streams provided by MySpace Music, as well as Twitter feeds and other information, which it launched late last year. Exactly what Google has planned is unclear, but a hint was given during a developers conference for the company's Android mobile platform in May. At the event, Google announced the acquisition of Simplify Media, a content-synching technology that the company demonstrated can be used to automatically synch and stream music purchased online to any Android phone containing the technology. Whether this is an interim step toward an eventual streaming subscription service is unclear, and Billboard hasn't confirmed any additional details on this point. Potentially interfering with both plans is an increasingly aggressive effort by the recording industry to have search engines remove links to infringing material. BPI, the trade group representing U.K. record labels, raised the stakes in June by issuing a takedown notice to Google, demanding it remove links to 17 songs from third-party websites it deems infringing, such as RapidShare and MegaUpload. Google hasn't yet responded, but its next steps will be telling. Should Google comply, it would set a precedent that will almost certainly result in a flood of additional takedown notices from every music label and publisher eager to eliminate pirate links on the world's most popular search engine. If it refuses, there could be another court fight coming as big if not bigger than the $1 billion lawsuit Viacom brought against YouTube -- which itself is heading to appeal after Google recently won a summary judgment to dismiss the case. As for Bing, Microsoft senior VP of online services Yusuf Mehdi assures the music industry that it will comply with any takedown requests, but has no plans to alter the search algorithm that determines search results. "We're pretty true to the algorithmic ranking in the Web results," Mehdi says. "We're obviously not going to surface that kind of stuff in the Bing box, but the algorithm that determines relevancy of search results we'll stick with." While Bing's moves are interesting, it's Google that has the market-moving leverage. According to the most recent data from information services firm Experian Hitwise, Google's search engine in May led the pack with 72 percent U.S. market share, with Yahoo second (14.4 percent) and Bing third (9.2 percent). But when it comes to music, all of them stand in the shadow of Apple, which still commands 70 percent of digital music download sales in the United States, according to NPD Group. While Apple has no presence in online search (yet), both Microsoft and Google are competing with Apple on the rapidly growing mobile platform -- Google with Android and Microsoft with the new Windows Series 7. Successfully tying together a cloud-based music service with an online search and discovery system and a path to mobile phones -- not to mention advertising around it all -- is the digital content battlefield of the immediate future. (please visit our entertainment blog via www.reuters.com or on blogs.reuters.com/fanfare/) Fashion Entertainment Technology ipad Music Media Comments See All Comments (1) | Post Comment Jul 06, 2010 2:28am EDT If Google offered a search for MP3 music streams or purchases directly through their search engine without DRM. I would pay for every single song that I want. I’m sure with how powerful Google’s search is that I would find every song I’m interested in. Not to mention, I hate Apple iTunes with so much passion it makes me sick to think they control so much of the music download industry and force everyone who owns Apple products to be connected with their iTunes store. … and people complained about Microsoft controling aspects about windows. . . . Darkly37 Report As Abusive See All Comments (1) Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Tuesday, 6 July 2010
Factbox
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US-TECH Summary
Afghanistan urges Pakistan to target terror groups
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Obama and Netanyahu to hold fence-mending talks
Iranian planes are getting fuel: foreign ministry |
Fujitsu to let developers test software for free-Nikkei
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Google, Bing search engines turn to music |
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