InfoAnda - Controversial 'Hooters' Comes Calling To India

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Home U.S. World Entertainment Sports Business Health Science Technology Politics Offbeat Environment Travel Controversial 'Hooters' Comes Calling To India Use Article Email Facebook Digg Twitter Buzz Up! Share August 6, 2010 2:11 p.m. EST Topics: restaurant and catering, human interest, offbeat, business, curiosity, economy, business and finance, tourism and leisure, United States AHN News Staff Atlanta, United States (AHN) - The controversial, yet appealing, restaurant chain, Hooters, is planning to expand base from the US to our very own Bengaluru (previously Bangalore) in India. The Atlanta-based restaurant, (in)famous for its female servers, who are scantily-clad, is popular for the rib-tickling menu that it serves. This US brand of restaurant is going to tap into the upcoming Indian market with a number of Indian franchise locations, although, it is not clear yet where the Hooters will be "heard" first in India. In a statement, Sunil Bedi, Managing Director of franchisee H.O.I Pvt. Ltd., said, "I am looking forward to the 'recreation' of this dining atmosphere." Hooters, which has had a more than fair share of bouqets and brickbats for its trademark - "white tank top and hip-hugging orange shorts - outfit, worn by young, attractive and, umm, well-endowed women, is not going to change anything about it except for tweaking its menu to suit the local taste buds. The chain intends to open at least 5-10 restaurants in India in its opening year, which will be 2011. While the all-female staff stays, there are going to be changes in the menu. The brand already exists at 26 overseas locations in places like Austria, Singapore, Taiwan and Guatemala but it would be for the first time that Hooters is coming to South Asia. But India is not the only location where Hooters will be heard soon. The restaurant chain willl also open up in China and Thailand. Hooters' plan to expand base to outside America makes business sense because in wake of a sluggish economy, the restaurant business in the US has been suffering losses for some time. Therefore, the chain is setting eyes upon new markets like India, Turkey and Japan. As per the expansion plan of the company, it intends to increase its international presence in terms of new locations by at least 15-20 percent every year. Copyright © 2003 - 2010 AHN - All rights reserved.Redistribution, republication. syndication, rewriting or broadcast is prohibited without the prior written consent of AHN.License real time content for your website, business, digital signage network or publication. [ Close ] When publishing articles from AHN we require that you follow several simple rules and that you abide by our Terms and Conditions. You are free: To use and display the provided article text on a website or blog. 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