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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters China Unicom in 3-year deal for Apple's iPhone Fri Aug 28, 2009 6:39pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Kirby Chien and Joanne Chiu BEIJING/HONG KONG (Reuters) - Apple's iPhone will go on sale later this year in China, the world's largest mobile market, but its partner China Unicom (0762.HK) may find selling the phone carries its own burdens. China's No. 2 mobile carrier is looking at the popular iPhone as a new gateway to profit, after posting a better-than-expected 45 percent fall in first-half profit on Friday. Unicom's announcement on Friday ended months of rumors about a tie-up with Apple (AAPL.O), which has been trying to bring the iPhone to some of China's nearly 700 million mobile subscribers. Apple said the Unicom deal was not exclusive. Unicom did not give a price for the iPhone, but Chairman and Chief Executive Chang Xiaobing told reporters that it would be competitive. The company said the launch is expected in the fourth quarter of 2009. Unicom may have to offer substantial subsidies to reach a competitive price, as the deal comes just a day after rival China Telecom (0728.HK) said it would increase its budget for handset subsidies to 37 percent of wireless revenues, from 30 percent. "Many foreign operators have seen their EBITDA margins fall after launching iPhones," said Marvin Lo of Daiwa Securities, based in Hong Kong. "So I am concerned China Unicom's margins could also come under pressure." Unicom and rivals China Mobile (0941.HK), the world's largest mobile carrier, and China Telecom, are all under a margin squeeze as they are in the middle of a three-year $58.5 billion spending spree through 2011 to build their 3G networks. Unicom said its first-half monthly average revenue per user (ARPU), a key indicator of profitability, for its mobile services fell to 41.7 yuan, from 43.6 yuan a year ago. NO PRICE DETAILS Unicom said it bought the phones in a bulk purchase from Apple, and would not use Apple's traditional revenue sharing model, but did not offer any details. Shares of Apple were up less than 1 percent at $170.16 on the Nasdaq. The phones would not offer a Wi-Fi function, and Unicom predicted it would eventually secure a third of China's 3G market share, but did not provide a timeframe. "If they don't offer any subsidies, the price should be around 3,000 yuan ($439.1) per phone," said Liu Bin of Macquarie Capital Securities. "I estimate in the first year they can get between 1.5 million and two million subscribers," said Liu. Many Chinese fans of the iPhone, however, are already using unlicensed iPhones in conjunction with existing GSM networks. "The financial impact of selling the iPhone is limited for China Unicom," said Yuanta Securities in a report dated Aug 21, citing the small target market for expensive smart phones in China, the absence of a Wi-Fi function, and handset subsidies. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! 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