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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Can Beatles revive video game industry? Wed Sep 9, 2009 2:52pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Franklin Paul and Paul Thomasch NEW YORK (Reuters) - The Beatles are back -- but this time the world's most famous rock band may be stirring more excitement in executive suites than in campuses and schoolyards. When "The Beatles: Rock Band" video game hits store shelves on Wednesday -- packed with 45 songs for players to sing, strum and drum along with -- the industry hopes it will provide the lift that retailers, publishers and console makers desperately need for this holiday shopping season. Developed by Harmonix Music Systems, published by Viacom Inc's MTV Games and distributed by Electronic Arts Inc, the game could sell 2 million units in the first month alone, according to analyst estimates. "I think 'The Beatles: Rock Band' will be huge," said analyst Michael Pachter of Wedbush Morgan Securities, who sees the game drawing in entire families -- a demographic that was first tapped by Nintendo Co Ltd for party games and fitness titles on its Wii console. The game has won rave reviews from critics. "With all due respect to Wii Sports, no video game has ever brought more parents together with their teenage and adult children than 'The Beatles: Rock Band' likely will in the months and years to come," The New York Times said. But not all analysts are convinced it will be a hit, due to the cost of its accessories and shifts in customers' musical tastes. Another risk is that the new game debuts just days after Activision Blizzard Inc's latest version of "Guitar Hero," which includes songs by The Rolling Stones and Nirvana. "It will have a great first month, due to lots of great marketing and advertising for it, which means that the fans will pick it up early," said Hudson Square Research analyst Daniel Ernst. "But I don't see it driving overall share for 'Rock Band' versus 'Guitar Hero,' and I don't think it's going to drive all kinds of new people into games." Ernst figures that after sales of about 2 million games in the first month, only another 500,000 will be moved over the rest of 2009. "My view is that in the final tally 'The Beatles' will end up being a bit of a disappointment for games." DON'T LET ME DOWN With consumer spending drained by the recession, sales of video games are down about 46 percent this year, according to NPD Group. Console sales have slowed, too, leading Microsoft Corp and Sony Corp to cut prices on their consoles in recent weeks. Demand for the Beatles game could help reverse those trends, driving shoppers to stores where they may be tempted to buy more games or upgrade consoles. The game can be played on the Wii, Sony's PlayStation 3 and Microsoft's Xbox 360. The hope is that it opens a new market of gamers: Baby Boomers who were the Fab Four's shrieking fans in the 1960s "'The Beatles: Rock Band' is different, more special, than anything else out there," MTV Game General Manager Scott Guthrie said in an interview. "They have a unique ability to reach all audiences, and we plan on taking advantage of that." Guthrie and his team have a lot riding on the success of the game. Sales of "Rock Band" fell sharply in the second quarter, and Viacom blamed it for much of the 8 percent drop in revenue from its Media Networks division. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Berlin's electronics fair pushes greener future Also On Reuters Seeking a way out of the Lehman abyss Timeline: The story of The Beatles Commentary: Why the U.S. needs a Value Added Tax More Technology News Thin-looking Steve Jobs returns to Apple stage Berlin's electronics fair pushes greener future Palm unveils Pixi phone, may be overshadowed by rivals Obama near choosing cyber security chief: source Obama warns teens of perils of Facebook More Technology News... Editor's Choice A look at the world in the year since the collapse of Lehman Brothers. Full Coverage Most Popular on Reuters Articles Video Obama to make case for big healthcare changes | Video Kraft looks to slash supplier base Goldman boss says anger over pay justified | Video NATO troops free kidnapped NY Times reporter First Solar to build huge Chinese solar plant Palm unveils Pixi phone, may be overshadowed by rivals Another financial crisis inevitable: Greenspan Venezuela's Chavez accuses Israel of genocide Exclusive: Fuld says being "dumped on" for Lehman failure Obama warns teens of perils of Facebook Most Popular Articles RSS Feed Video Obama addresses students 9/11 heroes now sick and dying Deadly flash flood hits Istanbul Partial recount in Afghan vote Annie Leibovitz faces loan More arrests in China needle attacks Racism seen rife in Russia Talk of the Town The rise of the 5 to 9ers Merkel regrets Afghan casualties Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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