InfoAnda - Google expects increasing video in search ads

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

SKorea: Talks with North still on despite threats | 18 January 2010
Tokyo chief hopes he is swimming towards Olympic gold | 20 August 2009
High times: Sublime to reunite for Smokeout | 1 September 2009

Justin Bieber's Israel concert sold poorly | | 22 April 2011

Forum Views () Forum Replies ()

Read more with google mobile : Google expects increasing video in search ads | Technology |

My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Google expects increasing video in search ads Wed Sep 9, 2009 9:17pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By Alexei Oreskovic SAN FRANCISCO (Reuters) - Google Inc is infusing its paid search ads with video, product images and other features as the Internet company strives to refine its money-making capabilities in a tough advertising environment. In a Webcast with investors on Wednesday, Google executives walked through a variety of innovations designed to make its search ads more relevant to users and more effective for advertisers. "Our search ads have largely looked the same over the course of the past seven or eight years," said Nick Fox, a Google director of product management, referring to the text ads that appear alongside Google's search results. Fox detailed various ways that Google is striving to liven up the ads. In August, he said, Google introduced a feature that allows advertisers to highlight multiple links to different products or brands within a search ad. Fox also cited the forthcoming movie "Fame" and the Electronic Arts Inc video game "Tiger Woods PGA Tour 10" as two examples of advertisers integrating video directly into their search ads. He said Google can charge advertisers a fee when a user plays a video. The portion of ads featuring videos and images is expected to grow, said Fox, though he declined to quantify the expectation. The Webcast was Google's first in a series of "educational" briefings that the company will hold with investors in 2009 and 2010 in lieu of the traditional on-site analyst day event. The company did not provide financial details during the briefing, focusing instead on enhancements and changes to the company's search technology. The event comes as Google's revenue growth has slowed to single digits from the 30 percent to 40 percent clip it posted in 2008, and as the average cost per click -- the amount of money advertisers pay for a click on an ad -- has fallen year-over-year for two consecutive quarters. "For a company that's doing billions and billions in revenue, these are small things," Merriman Curhan Ford analyst Richard Fetyko said about the improvements that Google described on Wednesday. "They need consumers to start spending. That's the bottom line. That's when advertisers will increase their bids," said Fetyko, who has a buy rating on Google shares. Google, which generated $21.8 billion in 2008 revenue, is the world's No. 1 search engine with a 67.5 percent market share in July, according to comScore. In addition to new search ad features, Google executives discussed changes to its tools for advertisers to bid on search terms and to manage their ad campaigns more effectively, as well as improvements to its search engine to make it easier for Web surfers to find what they're looking for on the Internet. The company also said it was developing features to make search ads more relevant on Internet-enabled cell phones, but did not provide details about where mobile ad revenue fits into the overall picture at Google. "Mobile for Google been a small but very fast-growing segment that we think is going to be an important part of our monetization and search story going forward," said Susan Wojcicki, Google vice president of product management. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: SCENARIOS: The hands GM board could deal in Opel poker Also On Reuters Video Video: 9/11 heroes now sick and dying Commentary: Debating healthcare - two perspectives Timeline: The story of The Beatles More Technology News Steve Jobs strides back onto Apple stage | Video Polo Rugby line launches iPhone app for custom shirts Obama near choosing cyber security chief: source Berlin's electronics fair pushes greener future Google defends book deal as competitive, helpful More Technology News... Editor's Choice A look at the world in the year since the collapse of Lehman Brothers. Full Coverage Most Popular on Reuters Articles Video Google plans new mirror for cheaper solar power Fox News appeals ruling for U.S. Fed over bailout Fixed-up Hubble telescope spots distant stardust Hugh Hefner files for divorce from wife U.S. foreclosures near record, peak in late '10: report Whitney Houston's comeback tops U.S. pop chart Religious fanatic briefly hijacks Mexican plane | Video Steve Jobs strides back onto Apple stage | Video Democrats seek to build healthcare momentum Pigeon transfers data faster than South Africa's Telkom Most Popular Articles RSS Feed Video 9/11 heroes now sick and dying Obama addresses Congress Madoff penthouse to go on sale Obama calls for action on healthcare Casualities of Afghanistan Inside a healthcare townhall meet-up Mexican hijack over, passengers safe Bolivia's hip-hop smiles Jellyfish numbers rise More arrests in China needle attacks Most Popular Videos RSS Feed Reuters.com: Help and Contact Us | Advertise With Us | Mobile | Newsletters | RSS | Labs | Journalism Handbook | Archive | Site Index | Video Index Thomson Reuters Corporate: Copyright | Disclaimer | Privacy | Professional Products | Professional Products Support | About Thomson Reuters | Careers International Editions: Africa | Arabic | Argentina | Brazil | Canada | China | France | Germany | India | Italy | Japan | Latin America | Mexico | Russia | Spain | United Kingdom | United States Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

Other News on Thursday, 10 September 2009
As violence ebbs, Baghdad revives a watery romance
Home power plants project unveiled in Germany
Hitler AIDS ad pulled from YouTube
OPEC ministers reach 'consensus' to hold output: Kuwait
Mexican hijack over, passengers safe | International |
X-rated movies household phenomena in France
Venezuela's Chavez wants 'union' with ally Belarus
Greenspan says further financial crisis 'inevitable'
US manned space program 'too expensive'
Rare medieval Hebrew prayer book to go on display
Facebook blocked for Indonesia city employees: official
Chavez visits Russia to discuss arms, energy deals | International |
Berlin's electronics fair pushes greener future
Iraqi officials cleared of British troop murders
Iran's Mousavi urges calm despite arrests: website | International |
EU cracks down on 'cheating' electronics e-traders
Nokia to skip operator tailoring for Linux phones
Seven killed in Iraq car bomb blunder: police
Beatles re-mastered CDs, videogame launched
Iran presents proposals as West ups nuclear pressure
Nokia to skip operator tailoring for Linux phones
80 killed in Sierra Leone boat wreck: police | International |
Iran delivers nuclear proposals to world powers
Ally of Iran's Mousavi detained, websites say
Recent kidnappings of foreigners in Afghanistan
Thai police chief resigns after forced transfer
Thin-looking Steve Jobs returns to Apple stage | Technology |
Can Beatles revive video game industry? | Technology |
Myanmar says Chinese tip-off led to border clash
China couples flock to marry on auspicious 09/09/09
Obama near choosing cyber security chief: source | Technology |
Asian governments pledge shift to greener industry
Chinese media say 13 killed in gold mine fire
Nation's oldest nuclear plant showing its age
N.Korea intentionally caused flood: Seoul minister
NYT reporter freed in raid; Afghan translator dies
Federal judge says wolf hunts OK in Idaho, Montana
Convicted ex-priest challenges repressed memories
Cambodia PM ratchets up tirade against tribunal
Garrison Keillor hospitalized after minor stroke
WHO warns of winter swine flu surge in Asia
Methodology for AP poll on health care
Settlement sought for teen cleared in twin's death
Obama to make case for big U.S. healthcare changes
Move over, Rush: Ex-US Rep. Foley has radio show
NY Times: Reporter freed as situation worsened
Minn. town mourns toddler's baseball bat slaying
Lindsay Lohan named Ungaro fashion 'muse'
De Niro, Springsteen among 2009 Kennedy honorees
Ungaro hires Lindsay Lohan as fashion adviser
Bollywood embraces disability in quest for realism
Mitsubishi delays delivery of Japan's first passenger jet
Sweden's Koenigsegg teams up with China's BAIC to buy Saab
'Sick leave' strike grounds India's Jet Airways
Taiwan ministers culled after typhoon criticisms
List of CMA nominations
S.Korea, US sign $45m weather supercomputer deal
Beatlemania is back: fans grab remastered albums, video game
S.Korea firm to buy Inmet stake for $363 mln-paper
US-ENTERTAINMENT Summary
WRAPUP 2-S.Korea house loans raise stakes for central bank
De Niro, Springsteen among 2009 Kennedy honorees
S.Korea market sees hefty rate rise by year-end -analyst
Meet the teams on new season of 'The Amazing Race'
Ungaro hires Lindsay Lohan as fashion adviser | Entertainment |
Is Chevron scared of Crude the movie? | Entertainment |
Bobby and Jackie; a modern American Greek tragedy
Indonesia's Aceh to stone adulterers under Islamic law
Clooney, Fantastic Mr. Fox to open London festival
Brad Paisley nominated for six Country Music Awards | Entertainment |
Ungaro hires Lindsay Lohan as fashion adviser
De Niro, Springsteen among 2009 Kennedy honorees | Entertainment |
Marriott plans 21 new Asian hotels amid global downturn
Bollywood embraces disability in quest for realism
Bobby and Jackie; a modern American Greek tragedy | Entertainment |
Clooney, Fantastic Mr. Fox to open London festival | Entertainment |
Questions raised over Afghan raid to free journalist
El Salvador police hold 4 in journalist murder probe
US-TECH Summary
OPEC holds oil output unchanged: statement
17 dead in Iraq truck bomb attack: police
Polo Rugby line launches iPhone app for custom shirts
Stormy Iraq-Syria talks on militants issue
OPEC oil states meet on economy, climate
Truck bomb in northern Iraq kills 19 | International |
NATO chief defends 'progress' as Afghan criticism mounts
Google expects increasing video in search ads
Refurbished Hubble reveals cosmic wonder
Google defends book deal as competitive, helpful
Google developing payment platform for newspapers: Nieman
OPEC 'optimistic' worst of recession over: president
'I'm vertical. I'm back,' says Apple's Jobs
U.N. envoy Bill Clinton chides donors over Haiti aid | International |
Heaviest rains in 80 years kill 31 in Turkey
Netanyahu risks US anger by building settlements
US voices bomb fears as Iran submits nuclear proposals
Iran presents proposals as West ups nuclear pressure
Challengers say vote fraud will hurt Afghanistan
Sugar shortage makes Pakistani PM take sweets off menu | International |
Steve Jobs strides back onto Apple stage | Technology |
Frenchman makes history at NATO supreme command
Polo Rugby line launches iPhone app for custom shirts | Technology |
U.S. cuts off $11 million in aid to Honduras
NYT reporter freed; Afghan aide killed in rescue
Obama issues bold demand for health care action
Taiwan names ministers in post-typhoon reshuffle
Google defends book deal as competitive, helpful | Technology |
Analysis: Obama gambles on making nice, no vetoes
U.S. Democrats seek to build healthcare momentum
Karzai backs Afghan election commission
Obama credits McCain on health coverage plan
Tension as under-fire Thai police chief quits
Japan's next leaders form governing coalition
US military deaths in Afghanistan region at 745
Google expects increasing video in search ads | Technology |
German general backs officer in Afghan airstrike
Individuals would have to carry health insurance
Severed hand, torso found in valley near LA
Texas couple pleads guilty in Afghanistan fraud
CBS renews "Big Brother"
S.Korea says in stake talks with copper miner Inmet
Economic jitters hit OPEC oil cartel at talks
Seoul shares rise; reaction to rate decision muted
Seoul shares gain; eyes on rate decision, comments
S.Korean bond futures up ahead of rate vote
Japan's Suntory eyes Orangina: report
CHRONOLOGY-S.Korea c.bank holds rates for 7th mth
NZ central bank holds key interest rate steady
NZ c.bank less inclined to cut rates, recovery fragile
RPT-SCENARIOS-NZ cen bank to hold rate, eyes on policy stance
Miami-set "Wartime" a bold comedy about forgiving
Source: DeGeneres is new 'American Idol' judge
Romero's new zombie picture is deathly fun
AP NewsAlert
Chevron taken to task in "Crude" documentary
Ungaro hires Lindsay Lohan for fashion "electro-shock
Hugh Hefner files for divorce from wife
Whitney Houston's comeback tops U.S. pop chart
Hugh Hefner files for divorce from wife | Entertainment |
Documentary to focus on Obama's mother
U.S. release planned for Linklater's Orson Welles | Entertainment |
CBS' `Big Brother' gaining in viewers
Ellen DeGeneres joins American Idol as 4th judge | Entertainment |
Is Chevron scared of Crude the movie? | Entertainment |
CBS renews Big Brother | Entertainment |
Whitney Houston's comeback tops U.S. pop chart | Entertainment |
Truck bomb in north Iraq Kurd village kills 20
Venezuela's Chavez in Russia for arms, energy talks
Taliban presence seen across almost all Afghanistan | International |
GM to sell Opel to Canada's Magna: Merkel
Google plans new mirror for cheaper solar power
Netanyahu draws fire in Israel over secret trip
Hong Kong named world's spam capital
Lebanon's Hariri abandons effort to form government | International |
Iraq market bombs kill four, wound 29
Iran commander says 36 died in vote unrest: report | International |
Backlash over journalist's rescue in Afghanistan
Victims of Cambodian forced evictions speak out | International |
No suspension of uranium enrichment: Iran
Fraud watchdog annuls votes in Afghan election | International |
Plot thickens over Israeli PM's secret trip
Iran official says 36 killed in post-vote unrest
Israel: anti-assimilation ads yanked over uproar
Netanyahu draws fire in Israel over secret trip | International |
NATO probe faults officer over Afghan raid: report
Venezuela's Chavez recognizes Georgian rebel regions | International |
Kazakh leader asked to stay for life | International |
Dozens more feared dead in Sierra Leone boat wreck | International |
Google plans new mirror for cheaper solar power | Technology |
Japan's death row conditions 'breed insanity'
Chinese woman spends $600,000 on dog: report
NKorea seeks 'fruitful' ties with Japan's next govt
Labor Department exposes goods made by child labor
North Korea eyes fruitful ties with next Japan PM
Report: Gov't agency waives rules for shippers
Challenges face Aquino son in bid for presidency
FACT CHECK: Obama uses iffy math on deficit pledge
Oil majors propping up Myanmar regime: rights group
Analysis: Obama willing to deep-six public option
Lawmakers denounce 'You lie' outburst at Obama
Japan must end Afghan mission: coalition party
Obama: Statistics show need for overhauling health
Japan town presses on with annual dolphin hunt
Samoans stranded with buses off roads
Commonwealth envoy barred from Fiji opposition meet
Museum scours world for new videos of 9/11 attacks
Trade, jobless claims figures show recession fades
Ellen DeGeneres named 4th 'American Idol' judge
Taiwan to resume trade talks with China 'soon'
MARKET SIGNALS-Taiwan equities set for bigger bounce
China's premier says too early to end stimulus
Bank of Korea keeps key rate at record low
China cool on idea of 'G2' with US: Beijing envoy
Pakistani forex reserves slip to $14.24 bln
Jackson concert line-up still unsure, brother says | Entertainment |
Seoul shares rise; KOSPI shrugs off BOK comments =2
Muslim women get pig-free cosmetics
TABLE-Foreign trading in Taiwan stocks 6th highest ever
Future, past useless at my age, says actor Sharif | Entertainment |
China shares fall on profit-taking
China action to control online music: state media
Asia rebound after crisis points to new order
Slovak first law sparks war of words with Hungary
In Venice, India's Mehra tackles outdated mindset
Indonesia warns Australia on war crimes probe
Aussie daredevils kite-surf notorious Bass Strait
Australia says no Indonesia rift over 'Balibo' probe
Ellen DeGeneres named new judge of 'Idol'
Prince Charles under fire over architecture campaign
CBS renews "Big Brother"
U.S. release planned for Linklater's "Orson Welles"
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph		BlogMeter 1.01