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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Plastic Logic scraps long-awaited e-reader QUE Reuters - Thursday, August 12 Send IM Story Print LONDON - British display screen maker Plastic Logic has scrapped the launch of its long-awaited e-reader QUE, which had been seen as a potential challenger to the hugely popular Kindle from Amazon. The firm said it had decided to focus on developing a new, second-generation e-reader instead of the QUE after accepting that the market for electronic reading devices had moved on. It did not give any further details on timing for a new device. Plastic Logic, which is in talks to have Russia take a stake in the firm, had planned to start shipping the QUE earlier this year. "We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product," Chief Executive Richard Archuleta said in a statement. "This was a hard decision, but is the best one for our company, our investors and our customers." The market for e-readers, which are popular with travelers and readers who do not want to carry around heavy books, has become increasingly crowded in recent years. The mass selling Kindle has gone through a series of price reductions in light of increased competition from Sony Corp, Barnes & Noble and most recently Apple's iPad. The QUE had been named by analysts as another contender in the sector after it went on display at the Consumer Electronics Show in January this year. It had already set out its pricing and plans to use AT&T Inc's 3G network. "We plan to take the necessary time needed to re-enter the market as we refocus, redesign and retool for our next generation ProReader product," Archuleta said. Plastic Logic was founded in 2000 by researchers at Cambridge University and now has its executive management team in California. Recommend Send IM Story Print Related Articles US-TECH Summary Reuters - 1 hour 48 minutes ago Germany to keep close eye on Google "Street View" Reuters - 1 hour 48 minutes ago Wi-Lan settles patent litigation with UTStarcom Reuters - Thursday, August 12 Apple says to replace overheating iPods in Japan Reuters - Thursday, August 12 Plastic Logic scraps long-awaited e-reader QUE Reuters - Thursday, August 12 News Search Top Stories WHO list reveals flu advisors with industry ties US posts widest trade gap in 20 months Supermodel diamonds evidence meant to be 'low-key' Pakistan issues fresh flood warning New superbugs spreading from South Asia: study More Top Stories » Related Full Coverage Internet Portals & Search EnginesLatest development in the online world All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended Visitors attack Taiwan 'haunted house' actors Chelsea agree Carvalho fee with Real A long, hot Ramadan for many devout Muslims Supermodel diamonds evidence meant to be 'low-key' New superbugs spreading from South Asia: study More Most Viewed » Argentine students crack three-decade-old murder mystery 40 US billionaires pledge half wealth to charity World's first full face transplant man appears on TV Calcium supplements linked to heart attacks: study Massive ice island breaks off Greenland glacier More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010

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