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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World "Mad Men" ratings plunge 24 percent Reuters - Wednesday, August 11 Send IM Story Print LOS ANGELES - "Mad Men" might need a new ad campaign. Viewership of AMC's much-hyped Madison Avenue soap has plunged 24 percent three episodes into its fourth season. Sunday's episode drew 2.2 million viewers, little changed from the previous week, but down from the 2.9 million who tuned in for the season premiere on July 25. Season 3 ended up averaging just 1.8 million viewers over 13 episodes, up from 1.5 million for Season 2. The show will vie for its third consecutive best drama Emmy on August 29. "Mad Men" was dwarfed on Sunday by such cable shows as HBO's "True Blood" . A&E's freshman drama series "The Glades" pulled in 3.1 million viewers, and E!'s "Kourtney & Khloe Take Miami" 2.9 million. Recommend Send IM Story Print Related Articles US-ENTERTAINMENT Summary Reuters - 1 hour 24 minutes ago Jane Lynch confirmed to host "SNL" Reuters - 1 hour 24 minutes ago "Mad Men" ratings plunge 24 percent Reuters - Wednesday, August 11 "Heartbroken" Fantasia overdoses over married man affair Reuters - Wednesday, August 11 Stars of "Eat Pray Love" say it changed lives Reuters - Wednesday, August 11 News Search Top Stories Supermodel Campbell defends war crimes testimony Euro football championship advance vital for Spurs US Fed promises stimulus to help slowing recovery New superbugs spreading from South Asia: study Chelsea agree Carvalho fee with Real More Top Stories » Related Full Coverage Hollywood NewsGet the latest Hollywood news All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended Visitors attack Taiwan 'haunted house' actors Chelsea agree Carvalho fee with Real Sauna contest in Finland cut short as Russian dies New superbugs spreading from South Asia: study A long, hot Ramadan for many devout Muslims More Most Viewed » Argentine students crack three-decade-old murder mystery 40 US billionaires pledge half wealth to charity World's first full face transplant man appears on TV Calcium supplements linked to heart attacks: study Massive ice island breaks off Greenland glacier More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010

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