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Edition: U.S. Article Comments (0) Email Print Reprints Read Microsoft hopes to bury iPhone, Android 02 Oct 2010 U.S. warns of possible attacks in Europe 10:14am EDT UPDATE 6-China's Wen offers to buy Greek debt 02 Oct 2010 China's Wen supports stable euro ahead of EU summit 9:35am EDT Syria's Assad rebuffs Washington by courting Iran 02 Oct 2010 Shared U.S. warns of possible attacks in Europe 10:14am EDT UPDATE 6-China's Wen offers to buy Greek debt 02 Oct 2010 Microsoft hopes to bury iPhone, Android 02 Oct 2010 Analysis: Austerity drives Romania firms to low-tax Bulgaria 01 Oct 2010 China's Wen supports stable euro ahead of EU summit 9:35am EDT Watched Pictures of the month Thu, Sep 30 2010 Red faces over top model gaff Tue, Sep 28 2010 Prints reveal NY’s wild 70’s period Thu, Sep 30 2010 New York opera houses woo new fans with edgier fare Tweet This Share on LinkedIn Share on Facebook Related News Met Opera shows high-tech effects for Das Rheingold Tue, Sep 28 2010 Laurie Anderson says museums losing cachet to Web Mon, Sep 27 2010 Related Topics Fashion » Entertainment » Zagat Power Lunches » Arts » By Phil Wahba NEW YORK | Sun Oct 3, 2010 9:17am EDT NEW YORK (Reuters) - New York opera companies are rolling out more high-tech shows, broadening their repertoire and raising their star quotient this season to help break the genre's image as a stodgy art form and lure new younger fans. The Metropolitan Opera is using cables to hoist singers in the air, employing moving scenery and intricate projections, while the New York City Opera has unveiled a concert series featuring Broadway's Kristin Chenoweth and rocker Lou Reed. The Metropolitan Opera will stage seven new productions this year -- double the number of new shows seen just a few years ago -- as it seeks to phase out long-running traditional performances staged to please conservative audience members. "Part of the problem is that for many years, the aesthetic didn't change at the Met," the Met's General Manager Peter Gelb said in an interview, adding that there was no question the average age of audiences had begun to fall in recent years. These new, more adventurous productions, along with celebrity-filled red carpet premieres, are at the center of a strategy for New York opera companies to survive as a modern art form in the face of what remains an older audience. "It's a direct engagement with younger audiences," said City Opera General Manager George Steel. The Met's season began on Monday with "Das Rheingold," the first installment of its $15 million, high-tech new production of Richard Wagner's "Ring of the Nibelung," directed by Quebec theater director Robert Lepage. The red-carpet opening night gala was attended by Hollywood stars including Holly Hunter, Patrick Stewart and Meg Ryan. The four-part "Ring of the Nibelung" is part of a campaign by the Met to tap contemporary filmmakers and theater directors to stage new operas or overhaul classics to become more relevant to modern tastes. "Moving away from 'park-and-bark' to emphasizing performers who can act and move has made it much more appealing for me," said 33-year-old opera fan Ryan Poynter, who works at New York University. His "park-and-bark" comment referred to the performance style in which singers stand statically on stage to sing a song. Iyer said last-minute cheap tickets were what first lured him and now he sees about 30 performances a year. The Met also will broadcast 12 live, high definition broadcasts of performances this year to movie theaters worldwide, compared to nine last season. It also broadcast the Rheingold premier in public spaces including New York's Times Square and Lincoln Center Plaza. "I overall think you need a cleanup -- I wish we could afford more new productions," said Shrikant Iyer, a 32-year-old computer engineer at Stony Brook University on Long Island, New York, who discovered opera five years ago. The Met's Gelb said traditional opera fans largely have come around to the changes. "They recognized that change is necessary to keep that art form healthy. Otherwise the audience would ultimately diminish to nothing," he said. (Reporting by Phil Wahba; Editing by Michelle Nichols) Fashion Entertainment Zagat Power Lunches Arts Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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