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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Spielberg makes videogames to keep his family happy Thu May 14, 2009 8:14am EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By John Gaudiosi RALEIGH, North Carolina (Reuters) - Oscar-winning film director Steven Spielberg was so frustrated that no videogames catered for all of his seven children that he did what a entertainment maestro might do -- made his own game. "Boom Blox" was the first in a multi-franchise deal between Spielberg and videogame publisher Electronic Arts and has sold close to one million copies globally since it was released for Nintendo's Wii last May. On May 19, EA releases Spielberg's second game, "Boom Blox Bash Party." Spielberg, who said he plays just about every game that comes out, is a big fan of Nintendo's Wii console and its motion-sensor controls that involved physical interactivity. "It's been very, very good for a parent like me who wants our kids not to be couch potatoes, but to get up and move their bodies around more," said Spielberg, who worked closely with the team at EA's Los Angeles studio on both the games. Spielberg said "Boom Blox" originated from the idea of using the Wii controller to knock something down, like the traditional family toy of building blocks. In the newest game up to four players face a range of challenges of up to 400 levels in locations as diverse as outer space and deep under the sea where they can create their own user-generated content and share this with others online. "You can become a creator at home," said Spielberg. "You can become a participant and you can become an activist. It's a really wonderful way to empower players to share their ideas with the world and give us better ideas for our own future of the next iteration beyond "Bash Party."" With Spielberg's creative support, EA is set to continue with this family-friendly game franchise even though the original "Boom Blox" received some backlash from the gaming press when it launched, especially when initial sales for the title were slow. SPIELBERG SEES FILMS, GAMES TO CONVERGING There's been some criticism of "Boom Blox's" relatively weak sales performance compared to triple-A enthusiast titles like "Gears of War 2" and "Grand Theft Auto IV," but that is an apples to oranges comparison," said Billy Pidgeon, market research analyst at Game Changer Research. "Many games for the Wii have broad mass market potential and have a slower and longer sales curve than do enthusiast titles." As for Spielberg, he says he's learning more with every new game. The filmmaker actually once owned his own game studio. "The smartest and dumbest thing I ever did was to sell my company to EA," said Spielberg. "Medal of Honor" was almost done and we made the decision to sell Dreamworks Interactive to Electronic Arts and had we not sold, we would have been able to stay in business just based on the success of "Medal of Honor." "But it was very smart also for us to sell to a company that was better equipped and better managed to be able to take "Medal of Honor" into the international market and really make a commercial success out of it. " Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Massachusetts stops transit drivers carrying cell phones also on reuters Blog: Starbucks’ cafe-to-market coupons Craigslist to drop "erotic services" ads Video Video: Infrastructure: Targeting toll roads More Technology News Massachusetts stops transit drivers carrying cell phones Craigslist to drop "erotic services" ads Cell phones, TVs undo efficiency gains: study EU hands down record antitrust fine to Intel | Video Verizon Wireless to sell HP netbook computers More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. 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