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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared UPDATE 1-Obama pushes immigration reform, seeks broad support 01 Jul 2010 Analysis: Google's private data grab means big legal trouble 01 Jul 2010 Google to buy travel software co ITA for $700 million 8:55am EDT Singer murdered after denying he was dead 29 Jun 2010 Weak private hiring shows tepid recovery 11:19am EDT Special Report: Should BP nuke its leaking well? 11:22am EDT "Last Airbender" another failure for Shyamalan 30 Jun 2010 Wall Street edges lower on payrolls and technicals | Video 11:36am EDT WRAPUP 7-Oil invades more wetlands as surf pounds Gulf coast 01 Jul 2010 Total sees tougher rules as storm spreads Gulf slick | Video 11:26am EDT UPDATE 1-Obama pushes immigration reform, seeks broad support 01 Jul 2010 Special Report: Should BP nuke its leaking well? 11:22am EDT Google to buy travel software co ITA for $700 million 8:55am EDT Consumers sue Apple over iPhone antenna problems 01 Jul 2010 Scrap dollar as sole reserve currency: U.N. report 29 Jun 2010 Weak private hiring shows tepid recovery 11:19am EDT Singer murdered after denying he was dead 29 Jun 2010 Gene pattern predicts who will live the longest 01 Jul 2010 Fructose intake may increase blood pressure risk 01 Jul 2010 Too much fructose could raise your blood pressure 01 Jul 2010 Larry King's replacement should have attitude Digg This Tweet This Share on LinkedIn Share on Facebook Related News Larry King's worst interview moments Wed, Jun 30 2010 Related Topics Fashion » Entertainment » Television » Talk show host Larry King, one of the stars of the film ''Swing Vote,'' poses as he arrives for the film's premiere in Hollywood, California July 24, 2008. Credit: Reuters/Fred Prouser By Elizabeth Guider Fri Jul 2, 2010 8:33am EDT LOS ANGELES (Hollywood Reporter) - It's been the week of eclipse -- not only the "Twilight" sequel, which is sizzling at the box office, but also of personalities, as in Larry King. The talk show host has decided, or was gently prodded to decide by his bosses at CNN, that it's time after 25 years in the saddle, as he puts it, "to hang up the suspenders." What's happened with and to him is what's sweeping Corporate America: His ratings no longer warrant his primetime position, and his paycheck -- rumored to be as high as in the $10 million range -- is way out of sync with the belt-tighteners in the accounting backrooms. King's exit also reflects the retooling at the cable news channel, which has seen its ratings decline 30% or even 40% year-over-year depending on the metric, chunk of the day or demo one chooses. All of the network's primetime hosts, including John King and Anderson Cooper, have seen their numbers slide. Another primetime anchor, Campbell Brown, recently turned in her mike. King's performance this year averages 745,000 viewers, down 36% from 2009, and only 199,000 adults aged 25-54, off 38% from 2009. Not that it was always so. Despite the twilight, King has broken a lot of records, seeming most proud of the Guinness Book record for longest-running talk show in the same slot on the same network: 25 years. CNN used to pivot around King, giving him enormous leeway in terms of the kind of show he would do and even building identical sets in Los Angeles, New York and D.C. to accommodate him. As impressive as King's streak is, it just doesn't resonate with viewers anymore. Thing is, those coming up are not at all reverential about where and when one is on, or how long one has been there. Track records, well, they're for the folks who like to track things, but not really for anyone else. Once the lone round-the-clock global news network, CNN now must contend with rivals on either flank -- Rupert Murdoch's hopped-up Fox News Channel routinely eating its lunch and GE's MSNBC taking occasional bites out of its other side. There also are the national or supra-national news services abroad that have sprung up to beam their own information services to their constituencies. It was in a time of war that CNN thrived, especially during the Gulf War -- remember King quizzing Wolf Blitzer and Bernard Shaw as they ducked bombs? -- but also through to the invasion of Iraq. Age, well, it does catch up with one -- Iraq, Afghanistan and King included. When clips of King in earlier decades are shown, the hunch of the shoulders and the tilt of the body are more eager, the acid on the tongue a little sharper. With the newsmakers of the day -- from King's first appearance on CNN with New York Gov. Mario Cuomo through the Reagans and eventually the Clintons -- the indefatigable interviewer held his own. And got something, sometimes a lot, out of his guests. Things weren't always overtly sexy or fluffy, a la Paris Hilton or Lady Gaga, to draw an audience. During the mid-'90s, the political debate over the North American Free Trade Agreement, of all things, was a huge ratings grabber, and King was right in the thick of it. But it's been awhile since a guest chose "Larry King Live" to do what Ross Perot did in 1992: declare his candidacy for the presidency. There are just too many options open to politicians and personalities nowadays to shape and deliver their messages, including what we are bound to see much more of: the famous taking charge of their own communication with viewers via social media or their own websites. (They'll still need crisis managers, but PR people?) It's also been awhile since probing questions were a King stock in trade. Guests don't go on his show to play hardball but rather to field a few lobs, though sometimes they land surprisingly. The uncharitable are saying that for the past few years, King, 76, seemed to be "phoning it in," trying to make a virtue out of shooting from the hip or even being purposefully unprepared. But in a more edgy, aggressive news cycle, that stance can be downright sonorific. We've become an ever more impatient lot, and whether we blame the invasiveness of the Internet, reality TV or the cynicism that comes from too many real-life scandals washing up onshore too quickly, what works most easily is anchors with attitude, newshounds with teeth, gabbers with guff. At least on the cable news channels, that seems the recipe that works at night: More O'Reillys, Becks, Matthewses, Olbermanns, Cramers. The big question is should CNN simply add more pepper to its own sauce or go for some entirely different dish? Neither fish nor fowl, neither Katie Couric nor Ryan Seacrest? Better might be something or someone (or a rotating roster of someones) who can bring something different, something fresher, to the mix. Intriguing on its own, but also for how it will set the tone for the lead-out King slot, is how the newsmakers show with Eliot Spitzer and Kathleen Parker will perform. (Whatever the eyebrows raised about the disgraced former New York governor, no one doubts his smarts; at issue is how his perceived arrogance will figure.) Whatever happens, and it's likely to be soon, this guessing game over the man (or woman) who would be King will be the most-watched replacement move since the brouhaha over Leno and O'Brien. Fashion Entertainment Television Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. 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