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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared Final Thai crackdown feared as guests evacuate | Video 3:09am EDT Volcanic ash grounds hundreds of European flights | Video 3:05am EDT Britain says to ease no-fly decree on Heathrow 12:58am EDT Europe blocks U.S. emergency exit door 16 May 2010 BP says progress in effort to contain oil spill | Video 3:15am EDT Thailand toughens stand against spiraling protests | Video 16 May 2010 Japan PM's dilemma over U.S. base deepens before poll 16 May 2010 UPDATE 1-WHO study has no clear answer on phones and cancer 16 May 2010 Iran, Brazil, Turkey sign nuclear swap deal 3:06am EDT FOREX-Euro extends losses to hit 4-yr low on debt woes 1:21am EDT Final Thai crackdown feared as guests evacuate | Video 3:09am EDT Heavy metal veteran Ronnie James Dio dies, aged 67 16 May 2010 Video of American drowned saving son shocks Italy 16 May 2010 Google says mistakenly got wireless data 16 May 2010 Africa's lake Tanganyika warming fast, life dying 16 May 2010 Iran, Brazil, Turkey sign nuclear swap deal 3:06am EDT Britain says to ease no-fly decree on Heathrow 12:58am EDT Volcanic ash grounds hundreds of European flights | Video 3:05am EDT UPDATE 1-WHO study has no clear answer on phones and cancer 16 May 2010 Gold rises toward peak, investors lift ETF to record 2:00am EDT LG Display banks on e-reader growth SEOUL Mon May 17, 2010 1:53am EDT The Sony ''Daily Edition'' E-reader is displayed during the 2010 International Consumer Electronics Show (CES) in Las Vegas, Nevada January 7, 2010. Credit: Reuters/Steve Marcus Related News LG Elec unveils Ally to revive smartphone sales Wed, May 12 2010 INTERVIEW-UPDATE 1-China's Hanwang sees e-book sales tripling Mon, May 10 2010 Borders says best to be open to all devices Fri, May 7 2010 Developers question Apple's advertising ambitions Wed, May 5 2010 Apple iPad reaches 1 million sales faster than iPhone Mon, May 3 2010 SEOUL (Reuters) -The global electronic book market will grow almost 80 percent this year, aided by Apple's iPad, but devices with limited multimedia functions will remain a mainstream segment thanks to consumers seeking a serious reading experience, LG Display said on Monday. Technology | Media Shipments of electronic paper displays jumped five-fold last year to 5 million units, spurred by strong sales of e-readers such as Amazon's Kindle and Sony's Sony Reader, according to DisplaySearch. But the emergence of the iPad, a cross between a smartphone and a laptop, this year raised concerns that it would become a serious threat to the e-reader market, which has added scores of new products in recent years including Barnes & Noble's Nook, Plastic Logic's Que and the Hearst Corp-backed Skiff. "I think the iPad won't be a threat, but will actually have a positive impact on e-reader market," M.B. Choi, vice president of LG Display in charge of its electronic paper division, said at the Reuters Global Technology Summit in Seoul. "With iPad, Apple will boost consumer awareness of e-readers and boost digital content, which will help the market's overall growth." LG Display, whose electronic panels are used in the Sony Reader and Skiff, forecast the global e-reader market would grow between 76-78 percent this year to above 8 million units. The South Korean firm is the world's second-largest producer of electronic paper after Taiwan's Prime View International, which boasts a market share of some 70 percent. SEES LITMITED MULTIMEDIA FUNCTION "iPad is a multimedia gadget that also has digital reading. Pure e-readers, however, have their own advantages. They consume much less power, weigh less and are easy to read among other things. They simply target a different customer segment, like those seeking a serious reading experience," said Choi. Still some industry experts see iPad as a major challenge to e-reader makers with its user-friendly features such as color display, touch functions and faster response times, all areas in which electronic panel makers would have to spend a lot of time to catch up. "With improved but limited multimedia functions, I think e-readers will find a segment and compete against the iPad," Choi said, adding LG Display would launch a color e-reader in the fourth quarter. (Reporting by Miyoung Kim; Editing by Jonathan Hopfner) Technology Media Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. 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