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Edition: U.S. Article Comments (1) Slideshow Save Email Print Reprints Most Popular Most Shared U.S. Marines say make steady progress in Afghan assault | Video 2:22am EST TV medical dramas show viewers the wrong response 14 Feb 2010 Samsung, Sony Ericsson roll out new smartphones 14 Feb 2010 Adobe pushes mobile video despite Apple stand-off 12:07am EST Spanish intelligence probing debt "attacks"-report 14 Feb 2010 Peca suspended for five games for manhandling referee 17 Oct 2008 Samsung, Sony Ericsson roll out new smartphones 14 Feb 2010 TV medical dramas show viewers the wrong response 14 Feb 2010 Toy makers look to tech, green materials for 2010 11 Feb 2010 Ohno again cashes in on Korean misfortune 14 Feb 2010 Toy makers see joy in tech, green, classic in 2010 Dhanya Skariachan NEW YORK Sun Feb 14, 2010 9:40pm EST Related News Wal-Mart to sell toys tied to new DreamWorks movie Sun, Feb 14 2010 Stocks < 1 / 2 > View Full Size NEW YORK (Reuters) - Toy makers from industry goliath Mattel Inc (MAT.O) to smaller names such as MEGA Brands (MB.TO) and Techno Source displayed their top playthings for 2010, which many bet will be a good year for toys. Technology | Media It was all work and no play for the Who's Who of the toy industry on Sunday as they gathered at the Jacob Javits Center in New York City for the opening of the 107th American International Toy Fair. "The outlook at this point seems extraordinarily good," Carter Keithley, president of the Toy Industry Association, told Reuters after his round of the toy aisles at the fair. U.S. toy retail sales fell less than 1 percent in 2009 after a disastrous 2008, while the recent holiday quarter saw unit sales rise nearly 4 percent over the year-ago period, according to market research firm NPD Group. "The U.S. consumer is spending generously on toys again, Keithley said. Many top industry players concur. "I think we are seeing signs of optimism and that's certainly reassuring," Laura Phillips, Wal-Mart Stores Inc's (WMT.N) vice president of toys, told Reuters in an interview. Wal-Mart is launching a new line of toys based on the DreamWorks Animation SKG Inc (DWA.O) movie "How to Train Your Dragon." The line, made by privately held Spin Master Limited, will include action figures, dragons, Viking play sets and role play toys. They will hit store shelves in March. The hope for a better year shows in inventory levels as well. "It looks like the retailers believe the consumer is going to come back. They are buying like it is a much more normal year," Eric Levin, president of Techno Source, said. Techno Source unveiled a board game called "Bubble Talk," a line of electronic handheld games based on "Toy Story 3" and "Rubik's Slide," to celebrate the 30th anniversary of the iconic cubic puzzle. And while we are nowhere close to seeing the return of ultra-high price tags, many parents are willing to pay a premium for a toy that topped the Christmas wish list. "If you have a strong item, even if the economy is slow, you can outperform the economy," Techno Source's Levin said. "TECH," "GREEN" AND "CLASSIC" According to industry experts, the must-have toy of 2010 will be found in the words "tech," "green" and "classic. Toy makers have upped the ante on tech savviness. Mattel's "Puppy Tweets" link pets to a Twitter feed, while Wowwee's "Paper Jamz" cardboard electric guitar makes music with touch-sensitive electronic sensors. One attention grabber was Air Hogs' Vectron Wave, a hand-sized UFO capable of sensing objects below it and which automatically adjusts its height to hover above them. The new $24.99 toy from Spin Master will hit retail shelves in spring. The annual Toy Fair features a "green" pavilion for the first time ever, where many small names and start-ups touted their eco-friendly toys. From "Eco Blocks" to "Eco-Trucks," Colorado-based Spring Toys had a wide array of items made from biodegradable materials. Plush toy maker Hosung, known for its miYim organic toy line, displayed two new lines -- one named after the famed anthropologist Jane Goodall and another after Dr. Seuss, the pen name for American writer and cartoonist Theodor Seuss Geisel. Among classic brands, Mattel's Barbie doll added two more careers to her long resume -- news anchor and computer engineer, while smaller rival Hasbro Inc (HAS.N) put a twist on a classic, with a new Scrabble word game that lets players shuffle electronic cubes rather than using wooden tiles on a game board. Danish toymaker Lego Group unveiled a line of board games to extend its business beyond colorful building blocks in the United States. A toy that won't find many buyers is a $10,000 Snuffles teddy bear made of white alpaca fur, with black pearls for eyes. It adorns a 10-carat diamond necklace with a white gold chain. The bear, which celebrates Snuffles' 30th birthday this year, will be put up by toymaker Gund for a charity auction later this year. (Reporting by Dhanya Skariachan; Editing by Richard Chang) Technology Media Comments See All Comments (1) | Post Comment Feb 14, 2010 10:16pm EST Green toys, just what every kid loves. I hope when they get those for Christmas they can be served with strained peas and tofu. Throw in a full UV beach protection bathing suit and you have the perfect Christmas. My kids will be getting toy guns and tonka trucks because its the American thing to do. newsPoster Report As Abusive See All Comments (1) Add a Comment More from Reuters U.S. Marines say make steady progress in Afghan assault MARJAH, Afghanistan (Reuters) - U.S. Marines are making steady progress in one of the biggest NATO offensives in Afghanistan since the war began in 2001 but areas infested with roadside bombs are bogging them down, a spokesman said on Monday. | Video Doubts on Greece, China haunt euro, stocks Bharti confirms $10.7 billion bid for Zain Africa assets No reason to stall Iran missiles deal, Moscow says Samsung, Sony Ericsson roll out new smartphones Five Australians jailed for jihad plot » More Top News The week ahead: Looking for clarity on Greece As EU finance ministers meet, investors want details on exactly how the bloc will help Greece get out of its fiscal mess. Full Article Greek crisis worse than subprime? Five market themes this week Global Markets 2010 Olympic Games: Let the Games begin Get all the latest news and videos as the world competes in the 2010 Winter Olympic Games in Vancouver. Full Coverage Life in the Olympic Village The road to Vancouver Olympic Notebook: Vancouver 2010 2010 Winter Olympics © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal EVCJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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