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Read more with google mobile : 'Mad' Frenchman making 'champagne' in southern England

Navigation Primary Navigation Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular Secondary Navigation Asia Pacific World Search Search: 'Mad' Frenchman making 'champagne' in southern England AFP - 1 hour 43 minutes ago CHIDDEN, England (AFP) - - "Yes, lots of people say I'm mad," said Didier Pierson, a French champagne producer who has decided to start growing in England, convinced that British bubbly can match the real thing. Pierson has planted his vines on a wind-swept hill overlooking the English Channel in Chidden, southern England, where cattle, not grapes, are a more typical sight in the fields. Every year, he produces around 100,000 bottles of champagne from 10 hectares (25 acres) which he owns in Avize in the Champagne region of northeastern France. But he wanted to expand his operation, and doing so in France was pricey -- a hectare of land in Champagne costs around one million euros (1.4 million dollars). His English wife urged him to look on the other side of the English Channel, where a hectare fetches more like tens of thousands of euros, said Pierson. He picked the pretty coastal county of Hampshire, bought four hectares in 2003 and embarked on what he calls "an adventure." "We are right in the chalk here, like in Avize," he told AFP. Chalky soil is ideal for growing vines because it drains well and this part of southern England, like Champagne, has it in abundance. Britons have long been among the world's biggest consumers of champagne, and more of them are now producing it, as well -- the number of vines planted here has leapt by a third since 2004, many of which are used to make sparkling wine. Nevertheless, Pierson's project has not gone down too well with some of his countrymen. "The French think I'm completely mad," he said. He is not allowed to sell his wines as champagne and cannot even mention that he owns a vineyard in Champagne itself on his bottles. His friends, though, are watching eagerly to see if he can defy centuries of tradition and see if he can produce a fine "champagne" from English soil. Pierson said he "really hopes to show them that you can make a quality sparkling wine in England." But, despite having harvested his first English vines in 2007 -- the wines from which will be ready by the end of 2011 -- he says it will be some time before the vines reach their full potential. "I think it is too early to know if we will be able to make good wines in England -- we need to wait 10-15 years," he said. The 42-year-old has one eye on that date and another even further ahead -- to a future where his children, who are aged nine and 10, will be able to take over the English project. "If it goes well, other French producers will come over," he said, highlighting the "big names in champagne which are already looking towards England -- Roederer, Moet, Duval-Leroy." Email Story IM Story Printable View Blog This Recommend this article Average (0 votes) Sign in to recommend this article » Most Recommended Stories » Related Articles: Entertainment & Lifestyle Nazi themes dominate holiday cinema seasonAP - Thursday, December 25 Disney pulls out of third 'Narnia' filmAFP - Thursday, December 25 CBS sued over 'Two and a Half Men'AP - Thursday, December 25 Jazz pianist-singer Page Cavanaugh dies at 86AP - Thursday, December 25 ESPN's `Monday Night Football' leads cable ratingsAP - Thursday, December 25 Enlarge Photo Didier Pierson prunes a vine at his vineyard near Chidden, Hampshire, on December 15. Pierson is a champagne producer at his vineyard in France and is now trying to produce a sparkling wine in England. Most Popular – Entertainment Viewed US sees no holiday cheer; Russia, China warn of grim 2009 French investor takes life after massive losses in Madoff scandal Housing market feels more pain, bottom not yet in sight Quake zone hero pig named China's animal of the year Actress Jennifer Aniston appears naked in GQ magazine View Complete List » Search: Home Singapore Asia Pacific World Business Entertainment Sports Technology Top Stories Most Popular

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