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Edition: U.S. Article Save Email Print Reprints Most Popular Most Shared Scientists say crack HIV/AIDS puzzle for drugs 31 Jan 2010 U.S. expanding missile defenses in Gulf 31 Jan 2010 Conservative energy greets former House Speaker 30 Jan 2010 White House to paint grim fiscal picture: source 31 Jan 2010 Grammy TV audience biggest in six years 1:48pm EST Scientists say crack HIV/AIDS puzzle for drugs 31 Jan 2010 White House to paint grim fiscal picture: source 31 Jan 2010 Obama budget would cut NASA moon plan 11:42am EST U.S. expanding missile defenses in Gulf 31 Jan 2010 Obama's 2010 budget: deficit soars amid job spending 3:15pm EST CBS sells out Super Bowl advertising spots Mon Feb 1, 2010 3:13pm EST Related News Is the Super Bowl losing its grip on the ad world? Tue, Jan 26 2010 CBS says sold 90 percent of Super Bowl ad spots Tue, Dec 8 2009 Ben Klayman Entertainment | Sports CHICAGO (Reuters) - CBS has sold all the advertising spots for the television broadcast of the National Football League's Super Bowl championship game this coming Sunday, the television network said on Monday. CBS has come under fire in recent weeks from various groups for allowing a conservative Christian group to air an anti-abortion ad, and for barring a commercial from a dating site for gay men as inappropriate for prime time. In early December, CBS had sold about 90 percent of the available commercial time for the Super Bowl, with prices for a 30-second spot running close to $3 million. The game typically includes 50 to 60 spots. "Obviously, we went through a tough upfront this year," Jo Ann Ross, president of sales for CBS, told Reuters. "You always go into a market place when you have high-ticket items like the Grammys and the Super Bowl and an Olympic year a little bit with a pit in your stomach, but that pit is no longer in my stomach. "There's still a lot to be said for live events that garner general interest," she added in a telephone interview. CBS had a great year selling ads for the NFL season and is running ahead of last year's pace on golf and the NCAA college basketball tournament in March -- even closing a deal on Monday morning with an unidentified company for both sports worth more than $10 million, Ross said. The Super Bowl is the biggest advertising event of the year. Commercial rates run far above what other TV events command, partly because the game draws around 95 million U.S. viewers. More Americans enjoy the ads than the action on the field, a recent Nielsen study found. A study by ad agency Venables Bell & Partners showed that 66 percent of viewers remember their favorite advertiser from the 2009 Super Bowl, compared with 39 percent recall of which team won. Among the top advertisers for this year's game in Miami between the Indianapolis Colts and New Orleans Saints on February 7 are Anheuser-Busch InBev Budweiser and Bud Light beers. A year ago, with the recession in full swing, companies sharply scaled back budgets and sales slowed in the final weeks before the game. Big ad buyers FedEx Corp and General Motors Co skipped advertising entirely on last year's game. Still, General Electric Co's NBC eventually sold out all the spots for a record $206 million. Not everything has been smooth for CBS. U.S. women's groups urged the network not to air an ad by Focus on the Family, claiming it has a strident anti-abortion rights message. CBS has approved the ad. Last week, CBS rejected an ad from Mancrunch.com as inappropriate, leading a spokesman for the gay male dating website to call the network anti-gay. CBS also questioned the company's credit history. CBS reviews hundreds of ads a day for its shows, working with advertisers to rework spots it deems inappropriate. It recently rejected as inappropriate a proposed tagline for Electronic Arts new "Dante's Inferno" video game, due out February 9, shying away from "Go to hell" in favor of "Hell awaits." (Reporting by Ben Klayman. Editing by Robert MacMillan and Gerald E. McCormick) Entertainment Sports More from Reuters Obama's 2010 budget: deficit soars amid job spending WASHINGTON (Reuters) - President Barack Obama pledged on Monday to halve a record 2010 budget deficit by the end of his first term in office, but made tackling double-digit unemployment his immediate priority with a spending plan that risked public ire and a rough battle in Congress. U.S. seeks calm as China fumes over Taiwan arms sale | Video Exxon profit tops Street, shares up 3 percent Manufacturing expands but shows few job gains Wall Street gains on ISM data, Exxon earnings and Apple | Video All eyes on Toyota for January U.S. auto sales » More Top News BUDGET 2010: Obama budget an easy target After an epic fight on healthcare and the economy, President Obama has handed Congress another thorny battle. Full Article Small business is in, the moon is out Focus on jobs, spending cuts and war Politics Rob Cox and Rolfe Winkler: Great rhetoric, bad idea President Obama has thrown community banks -- and small businesses -- a bone on loans. But that's the last thing they need. Commentary $33 billion tax credit to boost jobs Economists: Jobs fix won't be quick Small Business © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts.com Buyouts Europe: Buyouts Conferences: Venture Capital Journal EVCJ International Financing Review International Securitisation Report Project Finance International PEhub.com PE Week Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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