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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters Your View Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Silicon Valley reinvents the lowly brick Tue Sep 22, 2009 3:57pm EDT Email | Print | Share | Reprints | Single Page [-] Text [+] By David Lawsky NEWARK, California (Reuters) - Forget microchips. Silicon Valley sees a profitable future in the humble brick thanks to a low-energy production process that illustrates the greening of the U.S. technology capital. Brick maker Calstar Products is heavy on PhDs and backed by venture capitalists whose vision is to create buildings less expensively and in a way that saves energy. "We think it is time for a second industrial revolution," said Paul Holland, a partner at Foundation Capital, which invested $7 million in Calstar. EnerTech Capital led another round that raised $8 million for the business. "We and dozens of others are trying to create green alternatives for all the things that happen in the building industry," Holland said. Currently about 40 percent of U.S. energy use goes toward the heating, cooling and general operation of buildings. Silicon Valley is finding high-tech ways to make age-old materials, pursuing carbon dioxide-eating concrete, windows that insulate better than walls, and wood substitutes. The field is still new. Venture investments in green buildings have waxed and waned with the recession, but involved 45 deals worth about $350 million the past year, according to Cleantech Group LLC. 3,000-YEAR WAIT Bricks have been made pretty much the same way for 3,000 years, until Calstar's scientists came up with their new technique, said Chief Executive Michael Kane. Ordinary bricks are fired for 24 hours at 2,000 degrees F (1,093 C) as part of a process that can last a week, while Calstar bricks are baked at temperatures below 212 F (100 C) and take only 10 hours from start to finish, Kane said. The recipe incorporates large amounts of fly ash -- a fluffy, powdery residue of burned coal at electric plants, that can otherwise wind up as a troublesome pollutant. "Ours is a precise product" that relies on getting the chemistry right, said Amitabha Kumar, Calstar's director of research and development. The process of making the bricks, which look and feel like any other brick, requires 80 to 90 percent less energy and emits 85 percent less greenhouse gas than ordinary bricks, according to Calstar. Lower energy costs mean higher profit, allowing the company to pay for its research and compete against large companies that have economies of scale. The new bricks -- which the Brick Industry Association says are not actually bricks -- will sell for the same price as traditional clay-based ones. The Brick Industry Association says there is also no proof that products using fly ash will last as well as traditional brick. Continued... View article on single page Share: Del.icio.us Digg Mixx Yahoo! Facebook LinkedIn Next Article: Texas Governor: U.S. climate bill will gouge state economy Also On Reuters Silicon Valley reinvents the lowly brick Blog: Plan B for Afghanistan -- cut and run? 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Silicon Valley reinvents the lowly brick "Option" mortgages to explode, officials warn Sun Micro losing $100 million a month, Ellison says "Lebanon's Madoff" embarrasses Hezbollah Ahmadinejad warns against any attack on Iran | Video UPDATE 3-CBS fails to end Rather suit; Redstone may testify Most Popular Articles RSS Feed Video Obama deadpans on Letterman Future nears with bionic lens Obama appears on Letterman Ex-president sneaks into Honduras Balancing act for US at G20 More troops or "failure"? Right-to-die man passes away Violence ahead of Mideast summit Deadly floods hit U.S. Lead role on climate for China? 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