InfoAnda - Facebook, Nielsen team up to measure ad performance

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

IOC facing pressure in Olympic bids | 7 July 2009
Mobile phone chip to counter radiation unveiled | Technology | | 10 December 2008
US rescuers may have killed Briton in Afghanistan | 12 October 2010

Lost 1969 moon dust saved from auction block | 24 June 2011

Forum Views () Forum Replies ()

Read more with google mobile : Facebook, Nielsen team up to measure ad performance

Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Facebook, Nielsen team up to measure ad performance AFP - Wednesday, September 23 Send IM Story Print The logo of social networking website 'Facebook' is displayed on a computer screen. Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network. WASHINGTON (AFP) - – Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network. Facebook chief operating officer Sheryl Sandberg announced the launch of the "multi-year strategic alliance" at an advertising conference in New York. "Nielsen is the leader in measurement and is an excellent partner for us as we look to provide marketers with richer ad effectiveness data," Sandberg said. "The combination of our unique ability to quickly and effectively poll a sample of our more than 300 million users and Nielsen's expertise in data analysis will give marketers access to powerful data they can use to understand and improve current and future campaigns," she said. Facebook said the first product of the collaboration is to be called "Nielsen BrandLift" and is designed to give marketers "effectiveness measurement for Facebook advertising." BrandLift will use voluntary polls of Facebook users to measure consumer attitudes, asking them, for example, what they think of display ads -- ads which use photos, videos and interactivity as opposed to plain text. It will not collect personally identifiable information. Facebook said it will launch BrandLift in the United States this week and roll it out to all Facebook advertisers in the coming months. "Together we will be able to provide the missing elements to clients seeking better understanding of how Web content and online advertising affect consumer behavior," said John Burbank, chief executive of Nielsen's online division. According to Nielsen, estimated online advertising spending on the top social network and blogging sites increased 119 percent over the past year, from 49 million dollars in August 2008 to 108 million dollars last month. It said ad spending on the top social network and blogging sites grew from seven percent of total online ad spending in August 2008 to 15 percent last month. Facebook, meanwhile, saw its share of display ad views in the United States grow from just 1.8 percent in January to 14.7 percent in August. Facebook chief executive Mark Zuckerberg announced last week that the Palo Alto, California-based company had become "cash flow positive" last quarter, meaning it is now earning enough to cover operating costs. Zuckerberg, who created Facebook with two Harvard University roommates five years ago, did not provide any financial details but the company is believed to pull in hundreds of millions of dollars a year from advertising. Recommend Send IM Story Print Related Articles Intel CEO says looks beyond PCs as market matures Reuters - Wednesday, September 23 Yahoo to kick off new branding campaign Reuters - Wednesday, September 23 Delay sought in Google book case AFP - Wednesday, September 23 RIM's updated BlackBerry could brighten outlook Reuters - Wednesday, September 23 Twitter's Stone says no ads in 2009 Reuters - Wednesday, September 23 News Search Top Stories Fed remains in stimulus mode but eyes exit strategy Hand-washing, masks, quarantine keep viruses at bay Chess legend Kasparov takes lead in rematch vs. Karpov Obama warns Israel, Palestinians to move on talks Bulgarian wins top UNESCO job after anti-Semitism row More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Legendary Soviet spy mistress dies aged 97: official Chess legend Kasparov takes lead in rematch vs. Karpov Ex-Samsung chairman pays $91 million fine US Democratic fundraiser ran Ponzi scheme: prosecutor Kasparov, Karpov re-match seeks to put chess back in spotlight More Most Viewed » Ozone hole smaller in 2009 than 2008: WMO Poignant final farewell as Jackson laid to rest Remains of Jesus-era synagogue found in Israel Implanted tooth helps blind US woman recover sight Nanoparticles could pose threat to humans: scientists More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Search Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos Copyright © 2009 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

Other News on Wednesday, 23 September 2009
Obama urges restart of Mideast negotiations
Twitter's Stone says no ads in 2009
Seven killed in Iran plane crash: report
Yahoo to kick off new branding campaign
Iran hails nuclear advance ahead of talks with big powers
Citi, UBS, Deutsche Bank fined over Vonage IPO
Obama issues stern challenge on Mideast peace | International |
Clinton rebuffs general's warning on Afghanistan
Archaeologists find suspected Trojan war-era couple
Officials: Israel to boycott Ahmadinejad UN speech
Mexico cartels kidnap, kill migrants headed to U.S. | International |
Raul Castro pushes Cubans to rethink socialism | International |
2 officers fired after Tasering parade driver, 76
Correction: Virginia Killings story
Consumer items shielded from health care taxes
Death sentence upheld in Dru Sjodin abduction case
Auchincloss pleads not guilty in child porn case
FDIC could seek bailout from banks
NYC trains raise security after terrorism warning
Twitter's Stone says no ads in 2009 | Technology |
Police: Off-duty officer fatally shoots wife, self
Yahoo to kick off new branding campaign | Technology |
FDA: 'limited' benefit with tamper-proof OxyContin
RIM's updated BlackBerry could brighten outlook | Technology |
New stamps for 4 Supreme Court justices
Afghan officials live in fear of Taliban assassins
81-year-old Thai king kept in hospital with fever
Deeper relationship with China urged
Japanese PM pledges deep greenhouse cuts
Tensions rise as police question monk's followers
China positive on N.Korea developments
China finds new section to its Great Wall: report
Japanese PM proposes East Asian community to China
Silicon Valley reinvents the lowly brick | Technology |
Former Indian army soldier accused of spying
Cambodian court convicts 2 journos of defamation
Tough Indian market lures German auto groups
Global downturn hampers Sri Lanka's peace dividend
US-ENTERTAINMENT Summary
Exhibit gives a back room glimpse of World War Two
Chess legends Kasparov and Karpov face off again
Burberry to close star-studded London Fashion Week
Eminem's music publisher takes Apple to court
Anna Nicole prescription was pharmaceutical suicide | Entertainment |
Heather Locklear to return to Melrose Place | Entertainment |
The top 10 singles and albums on iTunes
San Sebastian film fest turns eye on blind faith
New Dan Brown novel tops 2 million mark
Kurdish to be spoken for first time in Turkish theatre
Heather Locklear will join updated 'Melrose Place'
Photographers sue Bundchen, Brady over shooting | Entertainment |
Mad Men and 30 Rock win top Emmys, again | Entertainment |
Murray Perahia -- When the piano man can't play | Entertainment |
Exhibit gives a back room glimpse of World War Two | Entertainment |
Chess legends Kasparov and Karpov face off again | Entertainment |
Iranian leader says he'll seek leniency for hikers
Britain's Brown to offer to cut nuclear sub fleet
Honduras standoff at Brazil embassy set for long haul | International |
Intel CEO says looks beyond PCs as market matures
Fed remains in stimulus mode but eyes exit strategy
Ahmadinejad tells AP Iran is an opportunity for US
AP interview: Iranian backs off Holocaust denial
Chess legend Kasparov takes lead in rematch vs. Karpov
Iran says it is open to nuclear weapons discussion
Iranian leader offers to help in Afghanistan
Delay sought in Google book case
Hand-washing, masks, quarantine keep viruses at bay
Obama issues stern challenge on Mideast peace | International |
New mystery surrounds Arctic Sea's destination
Iran hails nuclear advance ahead of talks with big powers
RIM's updated BlackBerry could brighten outlook
Al Qaeda releases new 9/11 video showing Zawahri | International |
U.S. closes Mexico crossing after shooting | International |
French smear trial hears of Al-Qaeda trick
Obama warns Israel, Palestinians to move on talks
Obama issues stern challenge on Mideast peace
France bulldozes migrant 'jungle'
Britain preparing for possible Afghan troop hike | International |
Facebook, Nielsen team up to measure ad performance
Bulgarian wins top UNESCO job after anti-Semitism row
French, US firms ally for electric car batteries
Ahmadinejad warns against any attack on Iran | International |
Besieged Zelaya surrounded by Honduran soldiers
EU court adviser backs Google in ads row with LVMH
Insurgents recruit teens at sports clubs, schools | International |
Dust storm blankets Sydney as drought bites | International |
Large gaps cloud Mideast peace efforts
US lawmakers hold off on new Iran sanctions
Annual Clinton Global Initiative opens
Fla. man charged in slayings of wife, 5 kids
AP source: Libyans pitch tent outside NYC
Democratic chairman pushes for health care changes
Venezuela captures drug suspect wanted by US
Iran says wants abolition of nuclear weapons-Japan
AZ corrections workers disciplined in inmate death
Girls school attacked in troubled NW Pakistan
U.S. sting targets Mexican drug trade
China shuts Tibet to foreigners before anniversary
China sends fuel to Iran as U.S. sanctions loom
Obama presses China for help on Iran, NKorea
Dalai Lama starts US tour with fist-bump
Intel CEO says looks beyond PCs as market matures | Technology |
Obama, Hu vow to forge dynamic ties
Policy center urges deeper US-China relationship
Microsoft developing new tablet PC device-report | Technology |
Australian PM calls for 'grand bargain' on climate
Palin emerges in Asia with speech to investors
S.Korea spotted buying dollars to cap won-dealers
NZ unexpectedly emerges from recession in Q2
South Korea approves sale of iPhone
SKorea's top banker quits over massive losses
South Korea approves sale of Apple's iPhone
China's Geely raises Goldman cash, mulls Volvo bid
S.Korea sees tax revenue recovering in 2010
China pushing for bigger IMF role at G-20
Taiwan dollar hits 3-mth high on exporters, funds
Lightning strikes two more actors for "Thor"
FX's 'Damages' expands cast with Short, Scott
French rogue trader takes to Riviera stage
Actual people physically gather to talk Twitter
"Cougar Town" not likely to seduce viewers
Sarah Michelle Gellar, husband welcome baby girl
Megan Fox "Transformers" costume up for auction
Modern Family breathes new life into sitcom | Entertainment |
Lawyer outraged at claims against Smith's doctor
U2 manager delighted to bring stage show full circle | Entertainment |
Eastwick shows promise but doesn't yet cast spell | Entertainment |
Send in the Clowns: Zeta-Jones makes Broadway bow
Megan Fox Transformers costume up for auction | Entertainment |
London designers go bright and bold
Titanic prepped to set sail as 3D reissue | Entertainment |
Send in the Clowns: Zeta-Jones makes Broadway bow | Entertainment |
Cougar Town not likely to seduce viewers | Entertainment |
Israeli FM: Summit a victory for settlement stand
Date Check turns smart phones into "sleaze detectors"
Merkel eyes centre-right as election nears | International |
US-TECH Summary
Doubts loom large after Obama's Mideast summit | International |
Microsoft developing new tablet PC device-report
Qaeda's Zawahri attacks Obama, Arabs in new video | International |
Dutch pilot held over Argentine death flights | International |
China army parade may give clue to new missiles | International |
In France's jails, a toxic mix of grime and despair | International |
Berlusconi government under fire over fraud amnesty plan | International |
Stun-gun maker Taser blogs to beat bad buzz | Technology |
Apple, Eminem may face trial over music downloads | Technology |
Best Buy to sell iRex e-reader this fall | Technology |
The Nation's weather
SKorean court upholds conviction for Roh's brother
Twitter's Stone says no ads in 2009 | Technology |
Death toll at 10 as Southeast floods start to ebb
Australian navy thwarts Somali pirates: officials
Gandhi murder convict wins parole review: report
States where jobless could get extended benefits
House bill adds to jobless benefits in 27 states
Obama tries to reclaim debate on financial reform
Complaint suggests NYPD misstepped in terror probe
Senate Democrats propose surveillance law changes
Australia mulls Kenyan women's 'circumcision' case
Australia intercepts 7th refugee boat this month
China prepares to ship museum treasures to Taiwan
U.S. closes Mexico crossing after shooting
NY's Gillibrand seeks fund release for day cares
SKorea launches missile boats to guard NKorea border
Vietnam Communist Party Web site fined
China makes landmark pledge to curb CO2 emissions
Thai leader says US moving toward engaging Myanmar
Ford to make four-door compact car in India
Seoul shares fall; Hynix tumbles, automakers rise =2
Seoul shares fall; Hynix tumbles, automakers rise
India tells G20 'world economy not out of woods'
SKorea's LG Chem plans 2.5 bln dlr investment
Venus Remedies outlicenses antibiotic to Korean firm
S.Korea money market funds fall amid won surge
FACTBOX-Pakistan's economy
Q+A-What prospects for Pakistan's President Zardari?
Apple, Eminem may face trial over music downloads | Entertainment |
"Modern Family" breathes new life into sitcom
"Titanic" prepped to set sail as 3D reissue
Over 300 killed in Indonesia Eid road exodus: police
"Eastwick" shows promise but doesn't yet cast spell
Ireland celebrates 250 years of Guinness
Singapore backs Beyonce to pull in punters
"Endings" begins for Hopper, Caan
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph		BlogMeter 1.01