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My Profile Top News Reuters top ten news stories delivered to your inbox each day. Subscribe You are here: Home > News > Technology > Article Home Business & Finance News U.S. Politics International Technology Internet Entertainment Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures Your View The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters You Witness News Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Yahoo's Web TV faces uphill battle Sat Jan 10, 2009 4:01pm EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Gabriel Madway LAS VEGAS (Reuters) - Yahoo Inc wants viewers to "fall in love" with its effort to bring the Web to the TV, but questions remain about how the service will operate and how successful it will be in reaching consumers. It's an ambitious undertaking because past attempts to "converge" the online and TV worlds have sputtered. Yahoo's Web TV offering, which the company said will be free of charge, is centered on so-called "widgets" -- or small Internet applications -- that are lined up along the bottom of the screen. By design, the widgets offer only a slice of the online experience and not a complete Web interaction. For example, there is no standard Web browser, and a conscious effort was made to avoid applications that involve typing. Moreover, perhaps the most common online activity, Web search, is not offered for now. Whether consumers will find such a limited online service attractive remains to be seen. Yahoo plans to make money off advertising, although the company will roll it out carefully. "We want users to fall in love with the service before we bombard them with ads," said Patrick Barry, vice president of connected TV at Yahoo. NORMAL ONLINE ACTIVITIES Barry emphasized that the Internet experience is designed to never overshadow the TV's content. Users will be able to stream videos from YouTube, check news, share photos, and do many other normal online activities. Yahoo formally unveiled the service at the Consumer Electronics Show in Las Vegas this week. The company managed to convince a number of consumer electronics heavyweights to include the widget service in their future products, announcing partnerships with companies including Samsung Electronics Co, LG Electronics Inc and Sony Corp. The service will be included in TVs being shipped in North America and to 10 countries in Europe, Yahoo said. The Web TV initiative was originally jointly announced last summer by Yahoo and Intel Corp. But Intel's CE 3100 chip will be used only in Internet-enabled TVs and devices offered by Toshiba, and a set-top box from Samsung, the company said. Wilfred Martis, director of Intel's digital home group, emphasized that the partnerships announced at CES were only the start of the initiative. "This is the beginning of this huge sea change in the consumer electronics space ... . There have been a lot of false starts in this industry but I think we now have critical mass between content providers, service providers, OEMs (original equipment manufacturers), silicon providers. Everybody is working together." Continued... View article on single page Share: Del.icio.us Digg Mixx My Web Facebook LinkedIn Next Article: 3D coming around again, in your home Also on Reuters How "green" are gadgets at the CES? Video Video: Illinois governor impeached Slideshow Slideshow: A look at celebrities and their children More Technology News Microsoft delays Windows 7 beta download 3D coming around again, in your home Intel unveils new generation of netbooks at CES How "green" are your gadgets? Warner Music adding social networking to websites More Technology News... Editor's Choice Slideshow A selection of our best photos from the past 24 hours. Slideshow Most Popular on Reuters Articles Video Obese Americans now outweigh the merely overweight Israel, Hamas vow to fight on in Gaza | Video Economists see longest recession since World War Two Michael C. 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