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Blu-ray DVD booms in aftermath of format war victory
AFP - Sunday, January 11
LAS VEGAS (AFP) - - Blu-ray DVD hardware and disc sales have boomed despite the drubbing that tough economic times are giving the consumer electronics industry.
Blu-ray player technology is rife in new-generation televisions, computers and DVD players touted this week at the Consumer Electronics Show in Las Vegas where, a year earlier, it won a format war with HD DVD.
Blu-ray "adoption" surged in 2008 while US sales of movie discs in the format more than quadrupled, with nearly 29 million bought in the final quarter of the year, according to industry statistics.
The latest Batman film, "The Dark Knight," became the first title to sell more than a million discs in Blu-ray.
"In one of the most difficult retail quarters in history, Blu-ray managed to grow significantly," Blu-ray Disc Association president Andy Parsons said during a discussion with industry analysts at CES, which ends Sunday.
Parsons maintains that Blu-ray players are catching on faster than standard DVD players and compact disk music players did. Some 10.7 million Blu-ray players were in US homes or offices by the end of 2008, according to Parsons.
More than half of those players are in Sony PlayStation 3 videogame consoles, which can be used to watch films as well as play games.
Sony's Blu-ray technology was declared victor in its battle with Toshiba-created HD DVD at CES last year after Hollywood powerhouse Warner Bros. switched to the Blu-ray camp.
Toshiba subsequently stopped making HD DVD players.
"2008 was a critical year for the Blu-ray format," said analyst Paul Erickson, director of DVD and HD Market Research at DisplaySearch.
"Not only is demand going to steadily increase but the industry's ability to tap into that demand is going to increase as well."
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A Blu-ray Disc logo is projected on the floor in the Panasonic booth at the 2009 International Consumer Electronics Show at the Las Vegas Convention Center January 10 in Las Vegas, Nevada. Blu-ray DVD hardware and disc sales have boomed despite the drubbing that tough economic times are giving the consumer electronics industry.
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