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Edition: U.S. Article Comments (0) Email Print Reprints Read Lawyer for WikiLeaks's Assange denies warrant valid | 02 Dec 2010 Senate to take symbolic votes on taxes Saturday 02 Dec 2010 Monsanto GMO sugarbeets to be destroyed: court 30 Nov 2010 FOREX-Euro retains momentum, but U.S. data poses risk 02 Dec 2010 Elizabeth Smart storms out of kidnapper's trial 01 Dec 2010 Discussed 78 Saudi king urged U.S. to attack Iran: WikiLeaks 65 Obama to propose two-year federal worker pay freeze 64 Obama, Republicans in tax face-off at White House Watched Bejeweled bra exposed in NY Thu, Oct 21 2010 Row over vote orgasm video Fri, Nov 19 2010 World reacts to WikiLeaks release Mon, Nov 29 2010 Analyst Research Report Title Price Disney (Walt) Co Provider: Standard & Poor's STARS Report $35.0 Buy Trading Report for (DIS). A detailed report, including free correlated market analysis, and updates. Provider: Stock Traders Daily $18.0 Buy DIS: Risk/Reward Rating: Full Report: Cash Truth Behind the Reported Earnings Provider: New Constructs, LLC $25.0 Buy Entertainment & Media Industry Market Research and Competitive Analysis 2010 Provider: Plunkett Research, Ltd. $299.0 Buy Entertainment & Media Industry Trends, Statistics & Analysis 2010 (Summary) Provider: Plunkett Research, Ltd. $149.0 Buy NYSE and AMEX quotes delayed by at least 20 minutes. NASDAQ delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here. Special Report Nissan-Renault turns over a new Leaf With this month's launch of the Leaf, Nissan-Renault hopes its electric vehicle will win green points and lift their brand images after years of trailing rivals such as Toyota and Honda -- a weakness that has grated at management for years. Full Article More Green Business news Future of TV? Snapping, swiping and surfing Tweet This Share on LinkedIn Share on Facebook By Paul Thomasch NEW YORK (Reuters) - Fall back on your sofa in five years, snap your fingers to turn on a TV that's thin as paper and stretches across a wall, then ask it to switch to your favorite sports channel so you can watch the day's baseball... Related News The Curling Network? Don't count on it Thu, Dec 2 2010 Reuters Summit-Viacom CEO sees ad market improving Thu, Dec 2 2010 Time Warner's Bewkes skeptical of Netflix plan Thu, Dec 2 2010 Take-Two sees opportunity in digital Wed, Dec 1 2010 Key quotes Reuters Media Summit Wednesday Wed, Dec 1 2010 Analysis & Opinion Time Warner says no advanced degree needed for device management GlobalMedia-Baseball exec frustrated, but shies off lecturing Jobs Related Topics Technology » Media » iPad » Stocks Philippe Dauman, president and CEO of Viacom, speaks at the Reuters Global Media Summit in New York December 2, 2010. Credit: Reuters/Brendan McDermid By Paul Thomasch NEW YORK | Thu Dec 2, 2010 6:42pm EST NEW YORK (Reuters) - Fall back on your sofa in five years, snap your fingers to turn on a TV that's thin as paper and stretches across a wall, then ask it to switch to your favorite sports channel so you can watch the day's baseball game in 3-D -- no glasses required. This is a portrait painted by top executives when asked about the future of TV at this week's Reuters Global Media Summit. Not all agreed on details -- some, like Viacom Chief Executive Philippe Dauman, warned big changes could take more than five years given that people tend to have "a very optimistic view of how quickly and widely devices will be adopted." But there was broad consensus that the act of kicking back in the living room to watch TV was not about to go away. Indeed, executives said the experience will only grow richer, and hopefully simpler. "You don't want in the future for people to have to have a PhD in device management to use their media products," said Time Warner Inc Chief Executive Jeffrey Bewkes. Speaking in Paris, Frederic Rose, CEO of French set-top box maker Technicolor, said that in five years' time he hoped the living room would feature one big screen TV, one remote, and one set-top box that allowed viewers to connect to the Internet, watch live TV, and search for video and movies. "Today it can often take a dozen clicks to find one news program," he said. "There are too many boxes, too many remotes, and too much hardware." Frustrating, confusing remote controls were the most frequently mentioned problem with the current TV experience -- and that is during a time when the remote is not expected to do much above the basic functions of adjusting volume, changing the channel, fast-forwarding or scrolling through a listing guide. "The typical remote control is not useful for playing video games. The video game controller is not useful for watching films. Neither of those is useful for search. They are dumb controllers," said Bobby Kotick, chief executive of Activision Blizzard Inc, the video game company behind "Call of Duty." He and others said that would have to change if the TV were ever to blossom into a screen where consumers could not only watch shows and play games, but could also write e-mails, video chat with friends, read the newspaper or shop online for groceries. For all of that, consumers would likely want a single remote control that would allow them to navigate across media -- even if that remote control is not anything that can be held in your hand or flung across the room. Anne Sweeney, chief of Walt Disney Co's ABC, said her own observations -- what she calls "kitchen research" -- offer some clues as to what consumers expect down the road. "I've seen more than one kid go up to the television set and try to move something, or I've seen them try to change the channel by swiping their hand," she said at the Media Summit. "You realize these behaviors are so quickly learned." Another gaming executive and media industry veteran, Strauss Zelnick, chairman of Take-Two Interactive Software Inc, said one critical feature for consumers is that all their entertainment devices be "wireless, synced, compatible, pretty seamless and plug-and-play," meaning they do not require constant calls to a helpdesk. "That's idealized, because the personal computer revolution started in the late 1970s and it still ain't plug-and-play," he added. As for the television itself, he predicted that "you've got a very large-format flatscreen television in the living room that is almost like wallpaper, not quite. Very high-quality, very high-definition." 1 2 Next Technology Media iPad We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. Comments (0) Be the first to comment on reuters.com. Add yours using the box above. Social Stream (What's this?) © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Mobile Newsletters RSS Podcasts Widgets Your View Analyst Research Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Reuters on Facebook Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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