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Edition: U.S. Article Comments (0) Save Email Print Reprints Most Popular Most Shared U.S debt to rise to $19.6 trillion by 2015 08 Jun 2010 U.N. council hits defiant Iran with new sanctions | Video 3:46pm EDT Florida Ponzi mastermind gets 50-year sentence 1:33pm EDT BP shares slammed as Gulf oil spill probed | Video 3:36pm EDT Google protests Apple's iPhone developers agreement 2:44pm EDT WRAPUP 8-BP shares slammed as U.S. probes oil spill 3:34pm EDT Analysis: U.N. rebukes of Israel permitted in U.S. policy shift 08 Jun 2010 Sprint says it overstated EVO launch day sales 12:48am EDT Waiter, there's a potential carcinogen in my soup 10:26am EDT Hacked iPhone Runs Android 2.2 08 Jun 2010 U.S debt to rise to $19.6 trillion by 2015 08 Jun 2010 Waiter, there's a potential carcinogen in my soup 10:26am EDT Analysis: U.N. rebukes of Israel permitted in U.S. policy shift 08 Jun 2010 Secondhand smoke may harm mental health 08 Jun 2010 BP buys Google ads for search term "oil spill" 3:02pm EDT Hulu plans to charge, expand to devices: sources 08 Jun 2010 Florida Ponzi mastermind gets 50-year sentence 1:33pm EDT Yahoo users to gain more access to Facebook 06 Jun 2010 U.N. council hits defiant Iran with new sanctions | Video 3:46pm EDT Circumcision may prevent sex-related penis injuries 04 Jun 2010 pictures Celebrity sightings When the stars are out so are the cameras. Slideshow MTV Movie Awards in photos Paramount revives hit film "Ghost" in Japan Chris Gallagher TOKYO Wed Jun 9, 2010 2:40pm EDT TOKYO (Reuters) - Paramount Pictures is bringing "Ghost" back to life with a Japanese version of the romance blockbuster, becoming the latest Hollywood studio to launch a local-language production as U.S. films stumble at Japan's box offices. Entertainment | Film | Japan The unit of Viacom Inc also is starting to dub more U.S. movies, such as "Shutter Island," into Japanese to lure elusive young audiences, an unusual step in a country where most foreign fare, apart from kids' films, is shown with subtitles. Hollywood studios are increasingly eyeing the potential of local-language production, particularly in the $2 billion Japanese market where once-dominant American movies have been outgunned by local films the past three out of four years. Warner Bros., a division of Time Warner Inc. is already an established player in Japan's local-language game and recently saw its animated movie "Gintama" grace the box office top 10 for five weeks. Fox International Productions, part of News Corp.'s 20th Century Fox film studio, is planning a Japanese remake of the Cary Grant classic "An Affair to Remember," show business newspaper Variety reported. "We have this great property" in our library, Paramount Japan marketing director Hisamichi Kinomoto said of "Ghost." "If the essence of that story appeals to Japanese, we should use it to attract new audiences." "Ghost" was a smash hit in 1990 with its universal tale of a love that knows no boundaries such as real life and the after life. Swayze portrays a murdered man who must warn his loving wife (Demi Moore) that she is in danger, and it is most memorable, perhaps, for its scene of Moore making pottery as Swayze wraps his arms around her while the song "Unchained Melody" plays in the background. The new "Ghost," which Paramount is making with Nippon TV and distributor Shochiku, is set for release in Japan this autumn. It will star Japanese actress Nanako Matsushima ("The Ring") in Moore's role and South Korean heartthrob Song Seung Heon (TV drama "East of Eden") in Swayze's part. Paramount sees local production as one strategy to build its business, but it currently does not have any other Japanese productions in the works and will first see how it goes with "Ghost," he said. LOST IN SUBTITLES Hollywood ruled Japanese box offices for two straight decades into the mid-2000s, but has since struggled to compete as tastes change and audiences favor local films based on familiar "manga" comic books and TV series over the recent slew of U.S. superhero movies. Homegrown franchises benefit not only from having built-in audiences but also the marketing muscle of the TV networks behind many of these movies, such as last year's top-grosser "Rookies," originally a manga about high school baseball adapted for TV by TBS and later the big screen. Imported movies accounted for 43 percent of Japan's 206 billion yen ($2.25 billion) box office last year, far off a peak of 73 percent hit in 2002, according to the Motion Pictures Producers Association of Japan (MPAAJ). Kinomoto said another reason for the decline may be an aversion to subtitles among the younger generation, which has grown up watching dubbed movies on DVDs and TVs that provide language-setting options. "To those who are so used to watching dubbed movies at home on DVD, reading subtitles on the screen is somewhat of a hassle," he said, citing research that teenagers in particular find that subtitles make it hard to focus on the action. In response, Paramount broke convention by dubbing into Japanese almost half of the 450 prints for the Martin Scorsese suspense thriller "Shutter Island," released in Japan in April, using a special editing process to ensure accurate translation and proper lip-syncing. Paramount plans to step up its use of dubbing in Japan, and will use the same editing process for the action-fantasy "The Last Airbender," to be released in July, with about the same dubbed-subtitled ratio as "Shutter Island" or a little higher, Kinomoto said. Hollywood movies so far look on track to overtake Japanese films in box office revenue this year for the first time since 2007, purely on the strength of 3D juggernauts "Avatar" and "Alice in Wonderland," MPAAJ figures show. But the overall trend still looks tough: Of the top 10 movies at the box office last weekend, only three were U.S. films, according to box office tracker Kogyo Tsushinsha. ($1=91.47 Yen) (Editing by Bob Tourtellotte) Entertainment Film Japan Add a Comment *We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language or appear to be spam and review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. © Copyright 2010 Thomson Reuters Editorial Editions: Africa Arabic Argentina Brazil Canada China France Germany India Italy Japan Latin America Mexico Russia Spain United Kingdom United States Reuters Contact Us Advertise With Us Help Journalism Handbook Archive Site Index Video Index Reader Feedback Analyst Research Mobile Newsletters RSS Podcasts Widgets Your View Labs Thomson Reuters Copyright Disclaimer Privacy Professional Products Professional Products Support Financial Products About Thomson Reuters Careers Online Products Acquisitions Monthly Buyouts Venture Capital Journal International Financing Review Project Finance International PEhub.com PE Week FindLaw Thomson Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests. NYSE and AMEX quotes delayed by at least 20 minutes. Nasdaq delayed by at least 15 minutes. For a complete list of exchanges and delays, please click here.

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