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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search ADVERTISEMENT Home Singapore Asia Pacific World Business Entertainment Sports Technology Zynga launches new Facebook game, 'FrontierVille' AFP - Thursday, June 10 Send IM Story Print Zynga launches new Facebook game, 'FrontierVille' Slideshow: Full Photo Coverage: Internet Portals & Search Engines WASHINGTON (AFP) - – Zynga, creator of "FarmVille" and other hugely popular online social games, launched a new title on Facebook on Wednesday, "FrontierVille," which features pioneers seeking to tame the Wild West. "You've gone out into the wilderness to start a new life," said Brian Reynolds, Zynga's chief game designer. "You're actually raising a virtual family on the frontier." "You can add a frontier spouse, create little child avatars," Reynolds, who led the development of FrontierVille, told AFP. Zynga claims more than 230 million monthly active users of its games, which include "Mafia Wars," "Treasure Isle," "Zynga Poker," "Cafe World," "FishVille" and "PetVille" in addition to "FarmVille." FrontierVille shares some similarities with FarmVille but provides "a fresh game play experience in a new setting and some really new interesting ways to interact with your friends," Reynolds said. "The heart of social gaming is your ability to play them with your real friends on Facebook," he said. "You can tend their crops, feed their animals --- boost your reputation by helping your friends." "We've created the idea of much more of a living world than maybe there was in social games past," Reynolds said. "It's not going to be exactly the way it was every time you come back to it," he said. "Weeds will actually grow. Little trees grow into bigger trees. "There's a sense that the world is alive," he said. "There's animals hiding in there, there's snakes and bears and groundhogs." Reynolds said FrontierVille would first appear on Facebook before possibly moving to other platforms. "We always tend to start them on Facebook," he said. "Things like the iPhone represent a logical progression if the game is really popular." The purchase of virtual goods by game players accounts for 90 percent of Zynga's revenue, according to the San Francisco-based company, which was founded in 2007. Recommend Send IM Story Print Related Articles Google gives itself a jolt of 'Caffeine' AFP - Thursday, June 10 Estonia helps Afghan parliament with e-voting AFP - Thursday, June 10 Rights group charge Turkey for Internet clampdown AFP - Thursday, June 10 Zynga launches new Facebook game, 'FrontierVille' AFP - Thursday, June 10 'Inchoate' tops list of most-looked-up NY Times words AFP - Wednesday, June 9 News Search Top Stories Abu Dhabi to build 'world's largest' solar plant Athens rejects default rumours as economy slumps British students given 'sexy high-heel lessons' Merkel, Sarkozy in joint push for market reform Russia 'trusts and believes' in the Euro: Putin More Top Stories » Related Full Coverage Internet Portals & Search EnginesLatest development in the online world All Full Coverage » ADVERTISEMENT Most Popular Most Viewed Most Recommended Obama 'would have fired BP chief' Aquino wins Philippine presidential election Austerity anger grows in Europe Berlin Air Show takes off with record 'superjumbo' order Barack's no mug: red-faced Aussies in spelling gaffe More Most Viewed » Hubble catches planet being devoured by its star The point about pain: New study sheds light on acupuncture US team creates first 'synthetic life' Clashes as Israeli forces storm Gaza aid boat: Hamas TV Egypt unearths tomb of pharaonic army chief More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010 Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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