InfoAnda - Fifty years since Greatest Game Ever Played

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My Profile Holiday Gift Guide Gift ideas & reviews for this holiday season Start Browsing You are here: Home > News > Entertainment > Article Home Business & Finance News U.S. Politics International Technology Entertainment Film Music People Television Arts Industry Sports Lifestyle Oddly Enough Environment Health Science Special Coverage Video Pictures The Great Debate Blogs Weather Reader Feedback Do More With Reuters RSS Widgets Mobile Podcasts Newsletters You Witness News Make Reuters My Homepage Partner Services CareerBuilder Affiliate Network Professional Products Support (Customer Zone) Reuters Media Financial Products About Thomson Reuters Fifty years since "Greatest Game Ever Played" Sun Dec 21, 2008 8:00pm EST Email | Print | Share | Reprints | Single Page [-] Text [+] By Larry Fine NEW YORK (Reuters) - Fifty years ago the New York Giants and Baltimore Colts took the NFL title game to sudden death and launched pro football on a ride to the top of U.S. sports with what came to be known as "The Greatest Game Ever Played." The golden anniversary of that 23-17 upset win on December 28, 1958 by a Colts team led by young quarterback Johnny Unitas has inspired a passel of books this holiday season, a television retrospective and musings on how far football has come. "A crowning moment at the right time," Pro Football Hall of Fame spokesman Joe Horrigan told Reuters about the 1958 title contest in a telephone interview from Canton, Ohio. "It lifted the game to new heights." Television networks saw football's potential as entertainment on the small screen, entrepreneurs figured there was room for expansion and the game went on a dizzying growth spurt that matured into a business with $7 billion in revenues last year. "That was the game that definitely put professional football on the map," Super Bowl champion coach Tom Coughlin of the Giants said in an ESPN show in which modern-day Giants and Colts reflected on the game with men who played in it. That contest showcased 15 future Hall of Famers, including Baltimore's Unitas, wide receiver Raymond Berry and running back/receiver Lenny Moore, and New York halfback Frank Gifford, linebacker Sam Huff and defensive end Andy Robustelli. Baltimore coach Weeb Ewbank, who later led the underdog New York Jets to a 1969 Super Bowl triumph over the Colts, also ended up in the Hall, as did the Giants' offensive and defensive coordinators Vince Lombardi and Tom Landry. The see-saw struggle at Yankee Stadium produced the first "fifth quarter" in pro football, which ended with fullback Alan Amache's one-yard plunge into the end zone, and coincided with the blossoming of television. Network rights to broadcast the 1958 game fetched $100,000. The NFL now gets some $3.7 billion a year from TV contracts. Despite a slew of fumbles, the game had drama, controversy and a unique ending, grabbing attention at a time when baseball ruled and pro football was secondary to the college game. "Sometimes things just align," Horrigan said. "It just brought everything into alignment." NEWSPAPER STRIKE The NFL brought Moore, Berry, Gifford and New York placekicker team mate Pat Summerall together to reminisce about the game in a conference call. "More TV sets turned on to see a football game played in the fifth quarter," Gifford said. "All the New York newspapers were on strike that week so it got more attention nationally. More national papers sent reporters." Unitas drove the Colts 86 yards in the closing minutes, throwing repeatedly to Berry to set up a 20-yard field goal with seven seconds left that tied the game 17-17. Continued... 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