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Apple beefs up MacBook laptops, trims prices
AFP - Wednesday, October 15
CUPERTINO, California (AFP) - - Apple on Tuesday unveiled a revamped line of Macintosh laptop computers made leaner, slicker, faster and a bit more affordable.
Along with showing off new MacBook models heading for store shelves, Apple cut the price of the original version to 999 dollars.
The price drop marked the first time Apple is selling a laptop computer for less than a thousand dollars.
"We sell a ton of these MacBooks and people love it," Apple chief executive Steve Jobs said as he announced that 100 dollars is being trimmed from the model's price tag while a pair of upgraded versions will be added to store shelves by tomorrow.
"We are going to reduce the entry price today to 999 dollars and make them more affordable. I think we are going to keep on selling these for a long, long time," he said.
Enhanced MacBooks, MacBook Pro and MacBook Air models boasted improved features in Apple's historic price range of 1,200 to 2,500 dollars.
Key upgrades to Macintosh laptop models included custom-designed graphics processors by NVIDIA to enhance computer game play and video viewing as well as glass touch-pads that allow finger gesture controls.
Before fielding questions from reporters gathered for the event at Apple's headquarters in Cupertino, California, Jobs flashed "110/70" on a screen behind the stage.
"This is Steve's blood pressure," Jobs said in a joking reference to a bogus blogger report that wrongly claimed he had suffered a heart attack.
"This is all we are going to talk about Steve's health today. If you want to see that number go higher, just ask some more questions."
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