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Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World Mexican acts line up for Vive Grupero festival Reuters - Saturday, April 10 Send IM Story Print By Ayala Ben-Yehuda LOS ANGELES - Outside of charity events, convincing an established musician to play a festival for free would seem like a tall order. And yet that's exactly what dozens of regional Mexican artists have signed up to do at the Vive Grupero festival, set for May 15-16 at Mexico City's Foro Sol, a 50,000-seat baseball stadium. The concert, produced by promotion giant/venue owner OCESA, celebrates the 25th anniversary of Fonovisa and the 40th anniversary of Disa, the two leading labels in the field of regional Mexican music. Both are now part of Universal Music Group. The two-stage festival's lineup reads like a who's who of norteno, duranguense and banda sinaloense acts, including Los Tigres del Norte, Banda el Recodo, Conjunto Primavera, Los Tucanes de Tijuana and K-Paz de la Sierra. There are also up-and-comers like Los Paizaz de Guanacevi and Los Primos de Durango, both booked by Pepe Serrano, who says the exposure such a high-profile event provides makes it worthwhile to forgo the usual fees. "It's an opportunity for our artists to be seen by an audience that doesn't normally get to see them," Serrano says. The Foro Sol has hosted concerts by Madonna, Metallica and the Jonas Brothers, as well as Vive Latino, the rock festival that has drawn top acts from all over Latin America since 1998. "It's a place where regional Mexican artists don't normally play," Fonovisa Mexico general manager Antonio Silva says. Regional Mexican dances "have a schedule that's difficult for a child or a senior citizen," Silva says, noting that they start in the evening and end at dawn. In contrast, Vive Grupero will start in the afternoon and end at midnight. "It's a family-friendly schedule," Silva adds. Without performers' fees, ticket prices are relatively low. Including Ticketmaster service charges, single- and two-day non-VIP passes are 311 pesos , respectively. Even with sponsors, Silva doesn't predict with any certainty that the event will be profitable. "The idea for us in associating with this project is to make it something that in the future could be a showcase for a lot of new artists, and to consolidate others," Silva says. "Today, the vision isn't necessarily economic profit, but an image profit and the impact we'll have in the media." Recommend Send IM Story Print Related Articles US-ENTERTAINMENT Summary Reuters - Saturday, April 10 Mexican acts line up for Vive Grupero festival Reuters - Saturday, April 10 Major labels eager to enter iPad app marketplace Reuters - Saturday, April 10 Aguilera's "Tonight" connects with radio listeners Reuters - Saturday, April 10 "Hannah Montana" creators sue Disney for profits Reuters - Saturday, April 10 News Search Top Stories EU leaders back Greece, markets bet on bailout US Supreme Court Justice Stevens retires Supreme Court justice to retire, Obama gets new pick UN rifts exposed after Copenhagen setback At ISS, Discovery astronauts conclude first spacewalk More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Two-million-year-old hominid sheds light on evolution Taiwan's male 'Susan Boyle' a web sensation Countries list priceless relics they want returned to them Legendary Soviet diplomat Dobrynin dead at 90 Greece sinks deeper as loan costs hit record highs More Most Viewed » 'Rare' fossil of new dinosaur species found in US Two-million-year-old hominid sheds light on evolution Junkies and junk-food addicts share craving mechanism Taiwan's male 'Susan Boyle' a web sensation Toad is a telltale for impending quakes: scientists More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010 Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

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