InfoAnda - Major labels eager to enter iPad app marketplace

Pakistanis angry over detentions in Times Sq. case
Monday, May 24, 2010
ISLAMABAD – Relatives of three men detained by Pakistan for alleged links to the suspect in the attempted Times Square bombing say the men are innocent.
They

Taiwan denies boycotting Australian film festival
Thursday, August 6, 2009

AFP - Thursday, August 6TAIPEI (AFP) - - Taiwan's Beijing-friendly government on Wednesday denied boycotting an Australian film festival amid a row over the e

Merkel's support dips, regional ally resigns International
Thursday, September 3, 2009

By Sarah Marsh and Noah Barkin

BERLIN (Reuters) - Chancellor Angela Merkel suffered a double blow on Thursday as a senior party ally in east German

Minister seeks closure of anti-Berlusconi websites
Wednesday, December 16, 2009
ROME (AFP) - – The Italian government moved Tuesday to close down Internet sites encouraging further violence against Prime Minister Silvio Berlusconi, who

Asian markets mixed after Wall Street rally
Wednesday, March 18, 2009

By ELAINE KURTENBACH,AP Business Writer AP - Wednesday, March 18SHANGHAI - Asia's stock market rally seemed to be running out of steam Wednesday, despite an

5.8 earthquake shakes Indonesia | 21 December 2010
Google has content deals with media/internet firms | | 5 October 2010
VH1 drafts Basketball Wives docu-soap | | 8 December 2009

Google adding status updates to Gmail | 10 February 2010

Forum Views () Forum Replies ()

Read more with google mobile : Major labels eager to enter iPad app marketplace

Yahoo! My Yahoo! Mail More Yahoo! Services Account Options New User? Sign Up Sign In Help Yahoo! Search web search Home Singapore Asia Pacific World Business Entertainment Sports Technology Asia Pacific World Major labels eager to enter iPad app marketplace Reuters - Saturday, April 10 Send IM Story Print By Antony Bruno DENVER - When avid technophile Mike Shinoda was approached backstage last year with an idea for developing a Linkin Park iPhone game, the band's co-frontman knew he wanted it to be more than just another run-of-the-mill artist app. "It was important to us to do something creative and fun," he says. "We didn't want to throw a bunch of songs at the game, slap our name on it and cash the checks." The result is "8-Bit Rebellion," a soon-to-be-released iPhone game with an iPad version on the way. Whereas most artist-branded games tend to be rhythm-based, "8-Bit Rebellion" is an action game that has users fighting enemies alongside members of the band. The soundtrack features several Linkin Park hits in both standard and 8-bit fidelity, plus an exclusive track, "Blackbirds," for fans who complete the game. But according to Maryanna Donaldson, creative director of the game's developer, Artificial Life, the real innovation was the degree to which Linkin Park was involved. Each band member helped design a different "district" in which the game takes place, personalized to his individual interests. Shinoda designed the members' avatars and edited every line of dialogue. The process wound up taking the better part of a year, but Donaldson says the result sets a new bar for artist-branded apps. "For it to be top quality and appealing to the fan, the artist should be very involved," she says. Meanwhile, the band's label, Warner Bros. Records, is supporting the app's launch with a movie-style trailer that will run in the IGN gaming community as well as virally through Linkin Park's YouTube channel. There will also be a Web site where fans can create and post 8-bit avatars of themselves. "We're treating this like the release of a Linkin Park album or song," Warner Bros. Records senior vice president of new media Jeremy Welt says. CANVAS FOR CREATIVITY For critics of the music industry's approach to the app market, this is the kind of thing they've been waiting for. Labels that just six months ago said they were still evaluating the mobile app opportunity are today pointing to a cohesive strategy around the app and mobile market with a focus on revenue-generating products. Much of that relies on artists who -- inspired by the breakthrough success of Smule's "I Am T-Pain" app -- are approaching mobile apps as a canvas of creative expression instead of simply promotion and distribution. And Apple is upping the stakes for all with the newly introduced iPad, which sports not only new features but also opens up an entirely new class of apps, based on ways developers believe the device will be used. According to a recent comScore survey, music ranks third among the potential uses of the iPad, behind Web browsing and e-mail. Solidifying the labels' newfound strategy is a simple breakdown of cost versus revenue. Spending as much as $50,000 or more to create what amounts to little more than a mobile expression of an artist's Web site and then giving that away for free isn't a sustainable model. So major labels are instead turning their attention to optimizing their artists' Web sites for mobile browsers and skipping free apps altogether. "The development costs of launching what are essentially Web content/marketing apps for multiple open-market app platforms are very, very high," Sony Music VP of global account management Sean Rosenberg says. "There are different ways of utilizing the mobile Web to meet our goals." Instead, the focus is now on paid apps, preferably ones that offer something novel and entertaining. At the music-group level, that means creating games and other apps that can tap a label's entire catalog, such as the "Six String" app recently released by Universal Music Group, which in addition to the six songs included at sale also lets fans buy and download additional tracks over time for 99 cents each. The app costs $5. At the label level, it's all about the individual artist app. Warner Bros. Records senior VP of digital music Jack Isquith expects artist apps to be a significant revenue generator for the acts involved, more so than simply licensing music to multi-artist apps like "Tap Tap Revenge" or even from the mobile extensions of streaming radio services. "When we get to 2011 and 2012, the biggest opportunities are going to be having real hits with artist-specific apps," he says. Research firm Gartner predicts mobile app revenue will increase worldwide from more than $6 billion this year to almost $20 billion by 2013, with the number of apps downloaded jumping from 4.5 billion to more than 21 billion in the same time frame. NEW OPPORTUNITIES The advent of the iPad, meanwhile, opens a whole new market for apps and music services to the music industry. Although any iPhone app will work with the iPad, developing iPad-specific versions takes better advantage of the device's more advanced features, such as larger screen size, processing power and high-resolution visuals. Getting in on the iPad early is significant. While iPhone apps have more than 150,000 other apps to compete with for attention, the iPad launched with slightly more than 3,000 available, and Apple said more than 1 million apps were downloaded to the device during the first weekend it was for sale. Many are music-related -- such as the Shazam music ID service, Pandora's customized Internet radio and new music games like "Tap Tap Radiation" from Tapulous and Smule's "Magic Piano." What kinds of apps are developed for the iPad depends on how the iPad is used, something of which no one is yet certain. Apps monitoring firm Flurry says more than 40 percent of the apps in development for the iPad are games, so there's likely to be more "8-Bit Rebellion"-type games from artists who want to target iPad users. Yet while some critics have called the iPad an oversized iPod Touch, there are several important differences between the devices that may lead to other uses. Its larger size has many expecting it to be a less portable device, meaning it will likely be used mostly in the home in areas where consumers don't use their laptop or desktop computers. It also features a larger screen with better resolution for photos and videos, a more sensitive touch screen and longer battery life, so users are likely to interact with content on the iPad longer and in more diverse ways than on the iPhone. This has developers creating apps for the iPad that are more immersive, or "lean-in," and designed to be used for hours, which is much different from the apps created for the iPhone that are meant to be used for only a few minutes. The driving theory is that the iPad will prove the missing link needed to bring digital entertainment to the living room. "The iPad is going to broadly redefine home entertainment," says Jeff Smith, CEO of Smule, which raked in around $3 million in revenue last year and in December scored another $8 million in third-round funding. "What we're seeing is the impact of two trends -- gaming and social. So the opportunity as it relates to music is to have a shift in thinking in how you interact with music. What 'Guitar Hero' started will accelerate with the iPad." ALBUM-ORIENTED Labels also hope the iPad will spark a return to the album format, specifically for the iTunes LP format. "It's going to be interesting to see if it can bring that space to life," Sony's Rosenberg says. "Now that they have a device that's better suited for the experience, there is a renewed focus on it. It's been a big part of conversation for major artist releases. It's definitely on the agenda now." How aggressively that agenda is pursued depends on sales. Apple said the iPad sold more than 300,000 units its opening weekend, which exceeds initial sales of the iPhone. Morgan Stanley analyst Katy Huberty in a recent research note predicted 8 million-10 million iPad shipments this year with sales of 6 million. More than 2 million of those sales should occur in the first three months. Piper Jaffray analyst Gene Munster predicted sales of 4.3 million for the year after analyzing first-weekend results. One thing is certain -- the music industry is no longer holding back. Whereas it took the better part of a year for the industry to warm up to music apps, the lessons of the last 18 months are already being applied to the iPad. "We're going to carefully watch for changes in the app marketplace three and six months from now, but we already think it's a business we need to be in," Warner's Isquith says. "It's impossible for us to imagine that anything we see and learn is going to push us away. We're committed to the app marketplace." Recommend Send IM Story Print Related Articles US-ENTERTAINMENT Summary Reuters - Saturday, April 10 Mexican acts line up for Vive Grupero festival Reuters - Saturday, April 10 Major labels eager to enter iPad app marketplace Reuters - Saturday, April 10 Aguilera's "Tonight" connects with radio listeners Reuters - Saturday, April 10 "Hannah Montana" creators sue Disney for profits Reuters - Saturday, April 10 News Search Top Stories EU leaders back Greece, markets bet on bailout US Supreme Court Justice Stevens retires Supreme Court justice to retire, Obama gets new pick UN rifts exposed after Copenhagen setback At ISS, Discovery astronauts conclude first spacewalk More Top Stories » ADVERTISEMENT Most Popular Most Viewed Most Recommended Two-million-year-old hominid sheds light on evolution Taiwan's male 'Susan Boyle' a web sensation Countries list priceless relics they want returned to them Legendary Soviet diplomat Dobrynin dead at 90 Greece sinks deeper as loan costs hit record highs More Most Viewed » 'Rare' fossil of new dinosaur species found in US Two-million-year-old hominid sheds light on evolution Junkies and junk-food addicts share craving mechanism Taiwan's male 'Susan Boyle' a web sensation Toad is a telltale for impending quakes: scientists More Most Recommended » Elsewhere on Yahoo! Financial news on Yahoo! Finance Stars and latest movies Best travel destinations More on Yahoo! News Home Singapore Asia Pacific World Business Entertainment Sports Technology Subscribe to our news feeds Top StoriesMy Yahoo!RSS » More news feeds | What are news feeds? Also on Yahoo Answers Groups Mail Messenger Mobile Travel Finance Movies Sports Games » All Yahoo! Services Site Highlights Singapore Full Coverage Most Popular Asia Entertainment Photos World Cup 2010 Copyright © 2010 Yahoo! Southeast Asia Pte. Ltd. (Co. Reg. No. 199700735D). All Rights Reserved. Terms of Service | Privacy Policy | Community | Intellectual Property Rights Policy | Help

Other News on Saturday, 10 April 2010
Merkel at Afghan deaths memorial for first time
Iran displays new centrifuge for nuclear work
Nokia buys location technology firm MetaCarta
South Sudan president race has eye on independence |
Russia eyes U.S. adoption freeze after boy returned |
At ISS, Discovery astronauts conclude first spacewalk
More bodies pulled from Rio mudslide; 192 dead |
Spain approves extradition of pilot to Argentina |
Obama to Name New Supreme Court Judge as Stevens Announces Retirement
Canadian PM forces out minister, calls in police |
US-TECH Summary
Police Passenger Arrested For Drinking And Riding
Nokia buys location technology firm MetaCarta
Research: Exercise By ICU Patients Cuts Hospital Stay
SEC Proposes New Rules To Protect Investors In Asset-Backed Securities
U.S. Justice Stevens to resign
A Year After Switching Parties, Specter Trails Conservative Rival In Poll
Tribe denounces U.S. plan to seize or kill cleric |
Old Law Calls For California To Cure Gays
US loses first Osprey in Afghanistan, 4 dead
Obama sees Karzai as 'critical partner'
Mom Has Sixth Grade Son Arrested For Giving Away Her Jewelry
Russia stands to reap benefits of Kyrgyz unrest
Bond Insurer Ambac Financial Swings To Q4 Profit
Families Of Murdered Officers Sue County, Suspect’s Family
Thai protesters storm into TV compound
Celebrities, New Yorkers Rock Zac Posen For Target Collection Early
More than 200,000 flee Pakistan tribal regions
Thongchai withdraws from Masters with elbow injury
Kyrgyz victims mourned, US base fate on hold
Nokia buys location technology firm MetaCarta |
100 peaks in Indian Kashmir opened to foreigners
Apple unveils iAd platform; iPad sales look strong |
Teen suicide puts spotlight on high-tech bullying |
Facebook joins drive to get UK voters to polls |
Apple's iPad takes video gaming seriously |
Yahoo technology chief to step down |
Mexico may cut millions of cellphones to fight crime |
3D TV to face global test in soccer World Cup |
Wi-Lan sues Apple, HP, others on Bluetooth patent |
India's Reliance buys 1.7 bln dlr stake in US gasfield
US-China held constructive yuan talks: report
China auto sales hit record high in March
China passenger car sales up 63 pct in Mar.
US-ENTERTAINMENT Summary
"The Addams Family" musical disappoints on Broadway
Ethical fashion hits big time with German takeover
Saving the soul of Russia's exiled Lipovans
Recession-proof television at MIPTV
Russian rap song slams officials for Moscow metro blasts
Spas and volcano tourism: the scenic route to Iceland recovery
Rufus Wainwright's tales of women and death
Blur to release first new single for seven years
Canoes to relive Pacific migration voyages
Charlie Sheen says if TV show ends, so be it |
The Addams Family musical disappoints on Broadway |
Twilight actress Greene mixing in some Butter |
South Sudan president race has eye on independence
Defiant Iran unveils faster enrichment centrifuge
Thai troops repel red shirts at Bangkok base |
US-TECH Summary
European Roma summit ends with timid commitments
Iran says its nuclear drive is "irreversible"
Kyrgyzstan buries its dead, U.S. halts troop flights |
Polish president's plane crashes in Russia: official |
Teen suicide puts spotlight on high-tech bullying
Netanyahu ducks U.S. nuclear summit
News
Drug gang hangs two from bridge near Mexico City |
US-TECH Summary
New Tiger Woods Nike Ad Called "Creepy," "Disturbing"
Rihanna Spends Fourth Week At #1 On Billboard Hot 100 With "Rude Boy"
Four missing US miners found dead
"Dynasty" Actor Christopher Cazenove Dies At 64
EU leaders back Greece, markets bet on bailout
Documents: Bullied teen sought help from school
US Supreme Court Justice Stevens retires
Fort Hood suspect to be isolated in Texas jail
Supreme Court justice to retire, Obama gets new pick
Cuba leaders 'do not want' normal ties with US: Clinton
UN rifts exposed after Copenhagen setback
Russia eyes U.S. adoption freeze after boy sent back
One more body recovered at flooded China mine
Emboldened Thai protesters vow to raise pressure
Australian freeze on asylum seekers may face challenge
Sri Lankan leader promises peace after poll win
Philippine diaspora begins voting for next president
Sri Lankan ruling party celebrates poll landslide
Tribe denounces U.S. plan to seize or kill cleric
Thai PM under pressure to end turmoil
Liberal U.S. Supreme Court Justice Stevens to resign
Thai protesters vow to increase pressure next week
Kyrgyz victims mourned, US base fate on hold
FDIC Shutters South Carolina Bank, 42nd U.S. Bank Failure This Year
China's $7.24B March trade deficit 1st in 6 years
Boston Children’s Museum’s “Curious George” Exhibit Scores With All Ages
U.S. Markets Gain On Energy, Dow Closes Just Shy Of 11K
Iraqi General Says It Is Not Possible To Stop Suicide Bombers, Lauds American Sacrifices
Pakistani c.bank buys 22 bln rupees of govt paper
China's $7.24B March trade deficit 1st in 6 years
China posts first monthly trade deficit in 6 years
Report: China had $7.24B trade deficit in March
Google, Apple rivalry heats up
US slaps import duties on Chinese steel pipe
LA judge to hear pre-trial Toyota lawsuits
Microsoft's latest phone experiment |
Mexican acts line up for Vive Grupero festival
Major labels eager to enter iPad app marketplace
Aguilera's "Tonight" connects with radio listeners
"Hannah Montana" creators sue Disney for profits
Photo agencies seeing red over Cannes festival deal
Being a "Tudors" king changed Jonathan Rhys Meyers
"Twilight" actress Greene mixing in some "Butter"
Charlie Sheen says if TV show ends, "so be it"
Being a Tudors king changed Jonathan Rhys Meyers |
Photo agencies seeing red over Cannes festival deal |
Hannah Montana creators sue Disney for profits |
Aguilera's Tonight connects with radio listeners |
Major labels eager to enter iPad app marketplace |
Mexican acts line up for Vive Grupero festival |
Greece at new risk of being pushed off euro
Bodies of missing Tenn. mom, Jo Ann Bain, and daughter found
Female Breasts Are Bigger Than Ever
AMD Trinity Accelerated Processing Units Now in Volume Production
The Avengers (2012 film), made the second biggest opening- and single-day gross of all-time
AMD to Start Production of piledriver
Ivy Bridge Quad-Core, Four-Thread Desktop CPUs
Islamists Protest Lady Gaga's Concert in Indonesia
Japan Successfully Broadcasts an 8K Signal Over the Air
ECB boosts loans to 1 trillion Euro to stop credit crunch
Egypt : Mohammed Morsi won with 52 percent
What do you call 100,000 Frenchmen with their hands up
AMD Launches AMD Embedded R-Series APU Platform
Fed Should not Ignore Emerging Market Crisis
Fed casts shadow over India, emerging markets
Why are Chinese tourists so rude? A few insights

USD EUR - 1 year graph		BlogMeter 1.01