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Apple's iPad takes video gaming seriously
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Apple's iPad takes video gaming seriously
John Gaudiosi
RALEIGH, North Carolina
Thu Apr 8, 2010 5:01pm EDT
Infographic
What's inside an iPad?
An iPad screenshot of the racing game ''Need for Speed SHIFT'' from EA. Apple's iPad hasn't been out a week yet but there are already over 830 video games that have been developed to suit the large format, high definition, multi-touch screen.
Credit: Reuters/Handout
RALEIGH, North Carolina (Reuters) - Apple's iPad tablet computer hasn't been out a week yet but there are already over 830 video games that have been developed to suit the large format, high definition, multi-touch screen.
Technology | Lifestyle | Media
That number doesn't even include the nearly 25,000 iPod Touch and iPhone games that will also play on Apple's latest gadget which is a mix between a smartphone and a laptop but also clearly aims to cater for the growing numbers of gamers.
"The iPad is the fourth step in the gaming evolution," said Gonzague de Vallois, senior vice president of publishing at Gameloft.
"The first being the microcomputer, the second being the game console and the third being smartphones. Each of these platforms revolutionized gaming in its own way."
Apple has already sold over 500,000 iPads and Morgan Stanley analyst Katy Huberty forecasts the tech giant will ship 8 to 10 million iPads this year worldwide.
"Can the iPad sell 5 million devices in the first year without games and apps? Probably," said Kevin A. Wood, vice president and senior analyst of Technology Market Insights at research firm Infogroup/ORC.
"However, Apple's ability to re-define this space of the computing world will be dependent on its ability to sustain excitement. Apps and games redefined what a smartphone was and what it could be used for, and we suspect that will be the same situation for the iPad."
Peter Farago, vice president of marketing for research firm Flurry, said just over a third of the 2,300 plus apps currently available for iPad on iTunes.com are games, with entertainment apps ranking a distant second with 14 percent.
GAMING ON THE GO
He believes that games percentage will rise as Apple sells more hardware and attracts more game makers.
"I think people are going to be blown away by iPad when they actually have the opportunity to interact with it," said Neil Young, founder and CEO of the largest iPhone/iPod Touch/iPad game developer, ngmoco.
"When you play games on the large format, multi-touch fields using two hands it's much more 'Minority Report' than even the iPhone is."
With seven iPad games available at launch, ngmoco is taking advantage of the multi-touch screen by allowing players of games like "Godfinger" and "We Rule" to multitask by literally sliding small game windows aside so they can focus on the bigger playing field and then read the story progression or check out friends' castles in between.
Johnny Coghlan, head of publishing for Chillingo, which has 14 iPad games available, said the Wi-Fi and 3G capabilities allows for all of its games, including "Super Shock Football HD" and puzzle game "Quantz HD," to incorporate Crystal integration. This is the company's social gaming network that enables players to compete against one another and tout high scores.
With its large screen, game makers can offer multiplayer options on a single iPad.
Firemint's "Flight Control HD" offers split-screen competitive and cooperative gameplay for two players to successfully land a never-ending stream of planes.
Gameloft's virtual card game "Uno" allows up to four friends to gather around an iPad and play.
There are hundreds of free iPad games, while other games range in price from $5 to $13. Games range from EA Mobile's ubiquitous "Tetris" to SGN's third-person shooter "EXO-Planet."
Some publishers offer lower-priced iPod Touch/iPhone ports as well as slightly more expensive iPad versions that take advantage of the new functionality.
"By taking an existing iPhone game and modifying it for iPad we believe that it will not only bring a new experience to an existing title, but basically create a new game," said de Vallois.
For example, Gameloft's iPad shooter "N.O.V.A Near Orbit Vanguard Alliance" allows players to use two fingers to curve a grenade toss and offers multi-targeting capabilities with a hand-drawn grid that eliminates all enemies on the screen with a rocket. The game originated on iPhone and iPod Touch.
"I think Apple learned their lesson about the importance of gaming from the iPhone and the iPod Touch," said Young. "It was really that first holiday season for the iPod Touch where Apple recognized and realized gaming was such a huge part of the business and the iPod Touch had found its home as a game machine."
(Editing by Belinda Goldsmit)
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Apr 08, 2010 11:19am EDT
LOL Fact, the ipad is NOT a hardcore gaming device simply due to the fact of it’s hardware limitations. Please do your homework before advertising for apple. :)
Kushrider
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Apr 08, 2010 11:55am EDT
iPad does not have any potential to be a viable threat to Nintendo or Sony. Yes, you may be able to interact with it, but the lack of buttons and and other feedback devices will severely cripple it. It will sell and appeal to casuals but expect the hardcore crowd to ignore it.
lozadae
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Apr 08, 2010 1:06pm EDT
I totally agree with this NOT being the next gaming console. It’s like calling a digital watch that has games the next big platform for gaming. I played a couple of games on the IPAD and they were both very disappointing.
davext
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Apr 08, 2010 1:43pm EDT
Although the iPod isn’t a hardcore gaming device, it has unexpectedly turned out to be a great casual gaming device. When I looked through my credit card logs, I’ve unexpectedly spent over $100 in games-related applications on the iPod Touch.
Some are disappointing, while others are great. I think I got my money’s worth, because $100 bought me way more than two or hree Nintendo DS or PSP games. From games such as Need for Speed Underground, to games like Namco Pac Man Championship, to Bejeweled 2, there are quite a number of very entertaining gems (pun intended)
I have to admit I am a Windows 7 user and program BlackBerry / Windows Mobile devices for a living, and this was the first-ever Apple device I purchased, so I’m not your typical apple fanboy — but I have gotta hand it: I *SHOCKINGLY* spent more on iPod games than Nintendo DS games in the last 12 months!
mdrejhon
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Apr 08, 2010 2:51pm EDT
Wrong, but you gotta look at the handheld markets and not the consoles…PSP who? Nintendo, ok but Apple is coming close….
SD5150
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Apr 08, 2010 7:57pm EDT
firstly no where here does the writer say the ipad is going to supplant the playstation iii. second, hardware limitations and graphics is the closed-box thinking that is slaughtering old dog companies like microsoft and ibm. Look at the wii… a whole new generation of users from toddlers to the elderly have a platform of entertainment that speaks entirely to them.
the iphone/ipad are entirely new platforms, its a new class, its not replacing the old class. but its offering something you can’t get with the others… just like the wii, DS, or PSP—all extraordinarily profitable devices.
mikeverzella
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Apr 09, 2010 2:56am EDT
Apple is extremely successful in saling Ipad. 500,000 units are sold out in just one week. it doesn’t mean every one should like it, but so far so good.
SnailMan
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Apr 09, 2010 6:02am EDT
ok, all you “hard-core gamers”, the i-Pad is not for you, agreed, but you are the tail that thinks it wags the dog, really. Apple’s iPad is not gunning for you and your playing apparatuses to become obsolete and quickly disappear(yet), but to appeal to the rest of us, mostly casual gamers and even not-yet-gamers. And It really must be pointed out that we outnumber you guys by what? a factor of at least 10 to one? And many of us not hard-core or even casual gamers yet will ingress into that field through that iPad that seems to scare you so much…
So just go on whistling in the dark and looking down on all of us “pees-ants”, but do let us enjoy this seminal device to our heart’s content! And please, please, tone down all this whining and carping right now!
euphoric
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Apr 09, 2010 11:35am EDT
As with the end of many civilisations, they don’t know it till it happens. So my guess is to wait and see.
Plus the fact that parents will be more willing to purchase the iPad since its not only a gaming machine.
Plus the price of cheap iPad games.
i think we will all feel it when Final Fantasy develops an iPad version – then the end is near.
worldisending
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